Face Face
Google+ Starts Rollling Out Pages for Business
on Nov 7, 2011
It’s been a long time coming and now it’s finally here. . . sort of. Google+ is now rolling out pages for businesses and brands but you can’t start building just yet. Their announcement blog post is all full of warm and fuzzy feelings about how Google+ Pages will allow business to connect with the people who love them on a deeply meaningful level. Here’s my favorite line:
Real-time + Face Time = the New Primetime
on Oct 1, 2010
The following essay is also my column in next week's Advertising Age.
Real-time + Face Time = the New Primetime
One of the realities of the modern era and the age of continuous information streams is that consumers now expect, rather than simply demand, that their needs be addressed in real time. One of my former colleagues summed this up best by calling the phenomenon "The Baby Monitor Principle."
The basic premise is that once an infant knows a baby monitor is in a room and comprehendsDoes Working Online Isolate You from the World?
on Sep 3, 2010
This post is part of the Friday Q&A section. If you want to ask a question, just write a comment below. Cherran asks: As a person working online, after the initial revenue goals are achieved, I’m getting a feeling that I’m little bit straying away from the normal world. Even for a small business owner with half of our income, he would need to interact with people face to face everyday.
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