Thomas Edison said that genius is 1% inspiration, 99% perspiration. I can’t help you with the second part, but I can help you with the first. Every Friday, I’ll present to you a variety of new online, mobile, and social media marketing campaigns. It’s my hope that you’ll be inspired by the works of others because face it, even though inspiration is only 1%, it can be much harder to come by than the other 99.
Ecommerce
Inspiration Alley: New Promos from Guinness, Toyota and Cadbury
on Mar 16, 2012
Thomas Edison said that genius is 1% inspiration, 99% perspiration. I can’t help you with the second part, but I can help you with the first. Every Friday, I’ll present to you a variety of new online, mobile, and social media marketing campaigns. It’s my hope that you’ll be inspired by the works of others because face it, even though inspiration is only 1%, it can be much harder to come by than the other 99.E-Commerce Confusion: Mobile Shoppers Choose M-Web Over App
on Mar 13, 2012
Apps may be all the rage, but a new study from Nielsen shows that it’s mobile websites that are getting all the attention from shoppers. This past holiday season, Nielsen monitored the smartphone shopping habits of 5,000 volunteers. They concentrated on five big sellers — Amazon, Best Buy, eBay, Target and Walmart — and found that, combined, they reached nearly 60 percent of those shoppers.Social Networking Personas: Who Are Your Customers?
on Mar 6, 2012
“Untangling the Social Web” is a multi-part whitepaper from Integer that attempts to quantify the relationship between social media and business. They just released “Part 3, Social Networking Personas: A Look at Consumer and Shopper Mind-Sets” and it’s loaded with information that can help you sharpen your social media efforts.Facebook Rolls Out Offers for Some
on Mar 5, 2012
I was tempted to start this post with a sentence about Facebook making an offer you can’t refuse but that would be cliche and I’m better than that, right? (Hush, you.) So let’s skip the pleasantries and go right to the meat. Facebook has a new “deal” option called Offers. Using the system, a business can place a coupon on their Facebook page. Fans click the coupon to claim it, they get an email with the coupon code, and hopefully they use the coupon to spend money at youreBay Pushes Sellers to New Heights of Customer Service
on Mar 2, 2012
When you think of eBay, you probably don’t think about stellar customer service, but the online (don’t call it) auction site, wants to change that. They may have begun life as the world’s biggest garage sale, but they have their mind set on becoming the world’s biggest river.
Four Stars for Microsoft’s People Powered Stories Ads
on Feb 20, 2012
Social advertising is all about using the comments and recommendations of one person to influence the buying habits of another. Facebook does this handily by mentioning which of my friends like the ads that appear in my sidebar. But, to be effective, recommendations don’t have to come from friends.
The Sharing Economy: Could It Be the Next Big Thing?
on Feb 9, 2012
Back in the days when we all knew our neighbors, borrowing from them was a common occurrence. Lawn mowers, hand tools, and that insane “cup of sugar” that appeared on nearly every TV show in the 50′s and 60′s. Jump forward to the 90′s and borrowing wasn’t so hot anymore. Much of this was due to the change in the way we live and socialize. People who knew their neighbors well enough to ask a favor became the minority. We also became more possessive. If we wanted it, weValentine’s Day Shoppers Plan for a Budget Holiday
on Feb 9, 2012
It’s February. Love is in the air and the chocolates are piling up in the stores. Valentine’s Day is less than a week away but folks are still planning on how they’ll honor their partners without going over budget. A new survey from PriceGrabber shows that 68% of shoppers will spend under $100 on Valentine’s Day, most spending between $25 and $50. For most shoppers, this is about the same as last year.The Daily for iPad Proves That People Will Pay for Good Content
on Feb 2, 2012
A year ago, News Corp set out on a new adventure — the launch of a daily news magazine that could only be found on the iPad. On the content side, it wasn’t much of a gamble. News Corp publishes The Wall Street Journal, The New York Post, the UK’s Daily Telegraph and hundreds of other papers around the globe. They also had some experience with paywalls for online versions of their newspapers, but The Daily had to be all that and more.European Xtreme Shoppers Prefer Tech Over Deals
on Jan 23, 2012
TLC has a TV show called “Extreme Couponing,” which demonstrates the lengths people will go to in order to save a buck. The saying “only in America” comes to mind and a new survey from GfK bears that out. The study took a look at the behaviors of “Xtreme Shoppers” around the globe. They don’t offer a clear definition of which shoppers fall into this category, but they’re definitely people you want on your side.
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