You’ve heard it a thousand times; you need a niche. Maybe you’ve tried several with some success but not the success you want. Or maybe you try one and it really doesn’t fit, so you try another, and then another. It seems like it’s a never-ending quest to find what you’re good at and can make money doing.
If you can step back for enough time to see some of the other things that Google does you would maybe see less of the evil, greedy Google that seems to be the popular point of view these days and see places where they actually help people. They do this even without taking your data and “forcing” you to use their Google+ service which is simply their front for world domination. Take the new Public Alerts feature in Google Maps. It’s pretty cool and it makes good sense. Whether you are
I’ve always been a fan of the underdog, so maybe that’s why I feel obligated to wave the pom-poms for Myspace. They’ve got a new team, a legitimate celebrity backer in Justin Timberlake and a snazzy new goal, to become the home of what’s new in entertainment. Yesterday, Justin Timberlake took the stage at CES 2012 to announce a partnership between Myspace and Panasonic. They call it Myspace TV. Not a groundbreaking name, but it says it.
Sometimes there is so much going on that we figure maybe it’s a good idea to put a few ideas in one post. This is one of those times. Last week, Google+ added a YouTube widget to the news stream making it even easier to share videos with your friends. Now, it looks like the reverse is about to happen, as YouTube prepares to add Google+ functionality to its site.
Sure, you want to make money. You want to make a lot of money. Maybe you’re doing all of these things to help you make money. But, you know what? Without people, there is no money. You absolutely cannot make money without people, unless you’re a bank robber, and I don’t suggest that.
Maybe it’s simply marketers doing what they are most accused of when they talk about their products. You know the deal, hype the heck out of some aspect of a product or service to move it even though it may not deliver as promised. Not exactly a trust building way of doing business but if it creates good numbers for a quarter or two it’s a win, right? What seems to be happening is that marketing executives are talking about creating social media strategy out of one side of their mouth while saying it’s not
Okay, not easy. Maybe just a little easi-er. In honor of this flitting Summer season, we’re going to lighten the editorial calendar here on Copyblogger for a couple months and head back behind the curtain to work on some cool stuff we’re dreaming up for you all. We’ll be filing three great articles a week — every Monday, Tuesday and Wednesday — and then heading back to the rooftop pool for drinks Copyblogger Labs for the rest of the week.
