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A Big Data Imperative: Driving Big Action

on Mar 12, 2012
A Big Data Imperative: Driving Big ActionIs there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" I don't think so. So what is big data really? No one quite knows. As I interpret it, big data is the collection of massive databases of structured and unstructured data. The data sources include traditional (now considered puny) sources like corporate ERP/CRM systems and non-traditional (massive) sources like every technical ping from every human or mechanical

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

on Jan 30, 2012
Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. I mean really use the tool. Ravage all the features. Exploit every possible button. Produce built-in visualization magic. Poke into the hidden crevices and discover exotic delights. Nourish yourself with the info snacks that the tool's Engineers and Product Managers cooked up.

Effective link wheel combine with social bookmarking