Debates

For me probably the most intriguing and important debates at this time is whether or not the near future is about applications, or if the web we’ll remain the most crucial platform all over the world for content production, discussing and consumption. You will find good arguments for sides, and experts and experts remain divided. If you're interested about this subject too I suggest that you simply check an item on MIT’s Technology Review entitled Why Marketers Do Not Like Applications. The storyline

I was certainly not surprised to read that Twitter is calling this the year of the Twitter election; former White House Press Secretary Robert Gibbs had said as much in a PRWeek interview last October that stated: “political campaigns, governments, and businesses face a “unique” environment with a completely new set of rules: no-one is immune to society’s doubts and everyone has to be accountable to their users, who are now the ones in control.”