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How I Beat my Best Month Ever by Doing Something Good, Better [Case Study]

on Feb 7, 2012
How I Beat my Best Month Ever by Doing Something Good, Better [Case Study]Mid-December 2010: on my photography site, we launched a new campaign—our first ever 12 Days of Christmas promotion. The result was my biggest month of earnings ever up to that point. The idea was simple: offer discounts on 12 products over the 12 days leading up to Christmas. I used a mix of my own ebooks and products from other photography sites with affiliate commissions.

Paypal Enters the Daily Deal Market

on Dec 16, 2011
Paypal Enters the Daily Deal MarketThe deal market is an odd duck. It burst on to the scene with a great deal of fanfare and excitement then quickly faded as dozens of look-alike sites popped up on the web. There have been reports that say the deal site is on the decline, but couponing is up, to the point where people say deals give them a thrill. Paypal is betting that deals are still good business, if you can find a new way to spin it.

LivingSocial Makes a Big Deal About Black Friday

on Nov 22, 2011
LivingSocial Makes a Big Deal About Black Friday

Every day, LivingSocial offers heavily discounted prices on local restaurants, event tickets and services. On Black Friday, they’re doing away with the zip code, to present a list of national deals that they hope will make the holidays merrier for both their customers and their marketing partners.

Cyber Monday Takes Flight

on Nov 22, 2011
Cyber Monday Takes FlightMajor retailer Facebook pages are also geared up to take a piece of the pie with companies like Toys R Us,Target, Sears, Gamestop, andRadio Shack all looking to spread some Cyber Monday social media buzz with many offering additional FourSquare check-ins with 10-20% off when showing your check-in to staff. AmEx has also joined the club with their Small Business Saturday FourSquare promotion geared toward supporting local, independently owned businesses. American Express cardholders can sync their

Should You Take the Money and Run?

on Oct 24, 2011
Should You Take the Money and Run?How many times have we seen companies get offer millions or even billions of dollars, then either walked away from the offer, or gladly accepted it? Time and time again we see founders and CEOs make the huge decision to risk the odds and try to grow their company to something amazing, or take the money and run. One of the best examples that comes to mind is Marc Cuban, who sold his Broadcast.com company to Yahoo in 1998 for $5.9 billion in stock. After the sale Cuban diversified his money to avoid the

Yelp Is the Latest to Turn from Deals

on Aug 30, 2011
Yelp Is the Latest to Turn from Deals

Seems like a lot of big names are steering clear of the deals space. The latest news comes from Yelp. While they haven’t abandoned the space completely they are certainly rethinking their position and just how much effort along with resources they will throw at it. Is this a yelp for help? Not really but it does make one wonder about the deal space in general.

Daily Deals on Dry Wall? HousingZone and Bizy Make it So

on Aug 18, 2011
Daily Deals on Dry Wall? HousingZone and Bizy Make it SoHousingZone, an online portal for builders, contractors and remodelers, is getting into the deal business with the help of BizyDeal.com. Bizy is Groupon for small business with daily discounts on items such as job ads on LinkedIn, social media marketing services and a virtual receptionist. In October, they’ll be launching their first industry specific B2B deal site at HousingZone.com.

Amazon Deals Offered in Groupon’s Backyard

on Aug 2, 2011
Amazon Deals Offered in Groupon’s BackyardI know, I know. I just asked yesterday whether anyone gave a rip about the deals space. Surprisingly more people than I thought actually did which is good to know. Today this article from the Wall Street Journal caught my eye not just because of the deals aspect but more from a pure business marketing aspect. Amazon is a monster in the same way that Google is. It has a ton of weight to throw around and it doesn’t mind doing so. It offers local deals in a few markets (Boise, LA and others) just like Groupon

Yawn! Deals and Location “Giants” Pair Up

on Aug 1, 2011
Yawn! Deals and Location “Giants” Pair Up

It feels like every time something happens in the deal space, especially something that involves Groupon, it’s important to tell our readers about it. Then when the post goes up there is literally little to no response from our readers and I honestly don’t know why. Maybe today you can help us out here at Marketing Pilgrim to figure this out.

Exclusive Affiliate Marketing Deals and Discounts

on Jul 14, 2011
Exclusive Affiliate Marketing Deals and DiscountsWith all of the attention Groupon, Living Social and all of the daily deals sites are getting, it was only a matter of time before someone took advantage and did the same thing for the affiliate marketing industry. It’s a great idea, and it could do extremely well if it was put together by an established site that can keep it attractive and useful. Look no further… oDigger.com has released their own service called “oDigger Deals“, which will send you weekly coupons and discounts
Effective link wheel combine with social bookmarking