Mobile is on everyone’s minds these days. Whether you are talking about iOS v. Android devices or wondering just how many people have smartphones these days, there is plenty to discuss. As marketers we are most interested in who has them and if they respond well to advertising. eMarketer points out some data around the performance of in app ads that is, well, not exactly awe-inspiring. First, there is a look at some data from a Lab42 study about just how many in app ads users click on.
Days Talking
What Performance Should You Expect from In App Ads?
on Dec 27, 2011
Mobile is on everyone’s minds these days. Whether you are talking about iOS v. Android devices or wondering just how many people have smartphones these days, there is plenty to discuss. As marketers we are most interested in who has them and if they respond well to advertising. eMarketer points out some data around the performance of in app ads that is, well, not exactly awe-inspiring. First, there is a look at some data from a Lab42 study about just how many in app ads users click on.
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