The Pew Internet and American Life Project has released a study called “Social Networking Sites and Our Lives” based on data collected late in 2010 about social networking sites and their impact in a variety of areas. Normally, I would be cautious of data collected over 6 months ago but after looking over the report it seems that the Internet cycle of “news today and ancient news tomorrow” doesn’t apply as much in this case as usual. In fact, I highly recommend you look it over.
Data Collected
Pew Study Looks at Many Aspects of Social Networking Influence
on Jun 16, 2011
The Pew Internet and American Life Project has released a study called “Social Networking Sites and Our Lives” based on data collected late in 2010 about social networking sites and their impact in a variety of areas. Normally, I would be cautious of data collected over 6 months ago but after looking over the report it seems that the Internet cycle of “news today and ancient news tomorrow” doesn’t apply as much in this case as usual. In fact, I highly recommend you look it over.Behavioral Targeting: Publishers Love It, Targets Not So Much
on Aug 23, 2010
Let’s take a look at what is being said here just from the headline. The advertising community with its publishers and advertisers loves the idea of being able to target ads more directly to users with the right ‘profiles’ for products. That makes sense. A survey reported on by emarketer from DM2PRO and AudienceScience conducted recently shows just how much publishers love it.
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