My name is Cynthia and I’m a couponer. I began redeeming coupons found in the Sunday paper, but soon graduated to buying multiple papers in order to increase my savings. Then I discovered printables – online coupons that I could download right from my computer, and digital coupons that applied directly to my store card!
When you offer a coupon for a product, you know you’re helping consumers save money. But did you know you’re also giving them a thrill? A new survey by CouponCabin.com shows that 49% of US Adults felt a thrill or a rush when using a coupon. The survey doesn’t elaborate on why but from personal experience I can say that watching the numbers drop on the cash register is akin to seeing coins drop out of a slot machine. Kaching, kaching — that’s found money.
Couponers are often viewed as cheapskates who ration toilet paper squares and dumpster dive for savings. But the reality is, couponers actually spend more money than the average web shopper and WhaleShark Media has the numbers to back it up. According to a recently published survey, conducted by Forrester Research, active couponers (those who redeemed more than 6 coupons in the past 12 months) spent more than $800 per year online than light users.
Amid metropolis shaking earthquakes and looming hurricanes, I survived Affiliate Summit East in New York not long ago. I staggered from NYC with tattered remains of notebook paper littered with choice bits I picked up to bring to you, the Pilgrim readers.
Did you know that the search term “hosting” is one of the top 20 most expensive keywords to bid on when doing search engine marketing? It’s true, and it actually costs an average of $31.91 to get the top placed listing in Google! With so many web hosting companies willing to pay top dollar for your business, is there an easy way to compare all of the solutions out there without having to visit each separately? Fortunately there have been some great web sites put together over the years
Everyone loves a discount, but remembering to print or cut, then carry and redeem a coupon is a hassle. I can’t tell you the number of times I’ve gone out to eat, only to realize that I left the coupon at home. And I’m here to tell you, most places won’t give you the deal without that golden ticket in hand.
Eric Nagel is a programmer-turned-affiliate marketer, specializing in PPC and SEO. He’s been in the affiliate industry since 2005, and a full-time affiliate since 2008. Eric was a finalist for the Affiliate Summit Pinnacle Awards Affiliate of the Year in 2010 and won the Pinnacle Award for Best Blogger in 2011 for his blog at ericnagel.com.
Using your Groupon coupon for 50% off today? No problem, sir. I’ll just hit this button on the cash register and the machine will do the math for me. Oh yes, according to Bloomberg Businessweek, Groupon is in talks with the major cash register manufacturers to have Groupon buttons added to all their machines.
Have you lost visitors due to 404 “page not found” errors? Maybe you’ve updated a product datafeed or changed your permalink structure and now visitors aren’t seeing what they came to your site for. So, how do you keep and convert those visitors? If your website has a store presence with a shopping cart, I suggest offering a coupon code for a discount. Host Gator is a great example of this implementation:
The latest eMarketer graphic shows that 85% of mobile phone users have never used a mobile coupon. That’s not where we thought we’d be by now. With the wide spread of Smartphones and the rise in mobile marketing, cell phone coupons should be a given but something has stalled the concept at the gate.
