Copy

(image is a shot of my copy of the first Wired magazine, signed by our founding team)
I just read this NYT piece on the United States’ approach to unmanned warfare: Do Drones Undermine Democracy?. From it:

Copywriters love to tell clients they can create compelling copy. Few of them ever mention whom they think they’re compelling. That’s because too few of them have ever given it the thought it deserves.

It’s the debate that never ends… Do those long copy sales pages actually work? Do people really read that much these days? And, more importantly, do they actually buy from them? The answer: They not only work, they often work better.

I’m guessing you want to write copy that sells. You want to write copy so irresistible it makes your readers scramble down the page — begging to do whatever it is you want when they’re done reading — whether it’s to make a purchase, send a donation, or join your newsletter.

As an affiliate marketer, you know how competitive markets can be. Whatever market you’re in, there are at least a dozen other affiliates looking to promote the same product or service. The affiliate marketing industry is growing, which means you need to find a way to stand out from the crowd.