A year ago, News Corp set out on a new adventure — the launch of a daily news magazine that could only be found on the iPad. On the content side, it wasn’t much of a gamble. News Corp publishes The Wall Street Journal, The New York Post, the UK’s Daily Telegraph and hundreds of other papers around the globe. They also had some experience with paywalls for online versions of their newspapers, but The Daily had to be all that and more.

This guest post is by Greg McFarlane of Control Your Cash. Everyone has them, except possibly R.L. Stine. I’m referring to those days when you’re lacking either the inspiration or the energy to write something fresh and/or inventive.

This guest post is by Neil Patel of KISSmetrics. If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask,  you need to use this little formula. It deals with the four different learning abilities people have, but it’s also based in a rock-solid copywriting technique I’ll tell you about in a minute.

Feeling frustrated today about a lack of ideas to write about on your blog? If so, you’re not alone. Here’s another technique that I use to overcome it. A couple of weeks ago I wrote a post here on ProBlogger that gave a tip for fighting blogger’s block. It asked you to identify a problem that you had three years ago and to write a post that solved that problem for your readers.

This guest post is by Bill Achola of SeoArticleWriteService.com. It would be great if the only purpose of your copywriting was to sell your products. Unfortunately your copy often has to serve two purposes: attracting visitors to your site, and then selling to them. Attracting traffic using copy requires using search engine optimizing techniques, and adding keywords. Using the topic of baby food, in this post we will look at a few ways to include keywords in your copy.

This guest post is by Michael de Waal-Montgomery of The Monty Mike Times. The word Kung Fu comes from the Chinese word “Gong Fu,” which means “hard work.” Anyone who’s studied Kung Fu knows this name is well deserved. It’s tough going, no matter how good you get. Blogging is also “gong fu” sometimes. On a good day, the writing can seem to flow effortlessly, perhaps feeling something more akin to Tai Chi, or “Tai Ji Quan” in the original Chinese.

Back in November I shared this image on Google+. Chris Brogan, re-shared it and then 370 others followed suit! It is by far the most popular thing I have posted on Google+. Also, in April I blogged about how a piece of my content went viral on StumbleUpon, which as of today has gained over 1.2 million visitors.

This guest post is by Jo Gifford of Cherry Sorbet Creative. Keeping fresh and creative is key to keeping on top of the game when writing different blogs across various sectors, and for various clients. Working with efficient workflows, time management and organization all help to keep that valuable information harnessed to be used when you need it, but how about making sure you can produce great content on time and on demand?

This guest post is by Harry Bingham of Writers’ Workshop. Most blog posts are dull. They might be well-informed, offer interesting insights, teach useful things—but they can do all those things and still be dull. Although readers do come to blogs to learn, they are only ever two clicks away from rival offerings, which means you’re under constant pressure to retain those eyeballs. And eyeball-retention is a learnable, replicable skill. I’m a novelist, after all. People don’t come to my books in order to