Care

Valentine is over but the love is still in the air. You can feel the passion for the one you love and care most. And you care for her because she care for you. Though there is no need to reciprocate the same feeling, it is treated as a de facto rule in the . Now you might be wondering why I am blabbing the lovey-dovey things over here. Yup, I got a reason and the reason is you blog is being loved by a group of people better known as readers and you need to reciprocate their love in one form or the others.

Google’s SPYW (Search Plus Your World) certainly has elicited some strong reactions. We have heard many of them, read the long -winded diatribes and had every “expert” weigh in on the situation. That’s all necessary (I suppose) but when the rubber meets the road, just what level of impact this change in Google’s search methodology is will be determined by the Internet commonmer, not the Silicon Valley insider. That’s why some research from AYTM Market Research that was

The Google goes to Washington show has kicked up plenty of dirt, exposed the shortcomings of a huge organization and shown just how power and control can corrupt. And that’s just on the government’s side! I have watched and listened to some of the activity from yesterday that allowed public officials to get some air time. I watched NexTag take full advantage of this free advertising to remind everyone that they still exist. I also watched Yelp’s Jeremy Stoppleman complain about the unfair treatment his

I haven’t been tuned into the lives of singing group New Kids on the Block (Joey, Jordan, Jonathan, Danny and Donnie) since I last heard their hit single “Step by Step” in 1990. For years, I have taken solace in the fact that no one else has either… until I read this Associated Press story a few days ago.

A few weeks ago I decided to open up my coaching services for one day only. The results of this 24-hour period were gut-wrenching … for my clients. In this round of consulting I noticed a lot of my clients were — like so many online — focusing their content on precisely the wrong thing. They wanted to make money by helping people — but in the harsh light of day, their websites painted a very different story.

Most trend predictions that forecast beyond a year into the future are doomed to inaccuracy simply because of the pace of change and unpredictability of innovation. The rightfully skeptic among us are therefore likely to condemn a report that promises to predict how the world might look in 2020 as a work of optimistic fiction at best, and an exercise overstretched vanity at worst. That was the lens I brought to a report that some colleagues of mine at Ogilvy CommonHealth recently shared with me called

Last week i had the opportunity to facilitate a workshop on developing a social customer care strategy at the annual conference for SOCAP the association for customer care professionals. Many of the conversations took me back to a past life where I worked on a reservations knowledge management solution for a large air line. A key dilemma customer care professionals face is that good service and bad service generate word of mouth. It just spreads farther and faster via social channels. To illustrate this