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How Much Does A New Customer Cost?

by Guest Author on Feb 4, 2012
How Much Does A New Customer Cost?For someone who is about to start up their own business, whether online or not, this is an essential question to ask. When you sell a product or service you need someone to make a purchase so you can make money. The most important principle in business is that there are two different types of people involved in your business; customers and clients. While both of these may appear at first to be the same they are critically different and concentrating on one over the other can be the difference between

It’s Not Whether Google’s Threatened. It’s Asking Ourselves: What Commons Do We Wish For?

on Feb 2, 2012
It’s Not Whether Google’s Threatened. It’s Asking Ourselves: What Commons Do We Wish For?

If Facebook’s IPO filing does anything besides mint a lot of millionaires, it will be to shine a rather unsettling light on a fact most of us would rather not acknowledge: The web as we know it is rather like our polar ice caps: under severe, long-term attack by forces of our own creation.

And Now for the Good News: Communities Ban Together to Save Local Shops

by Cynthia Boris on Jan 30, 2012
And Now for the Good News: Communities Ban Together to Save Local Shops

Ready for another Groupon horror story? Amy Kunkle owns Food for All Market, a specialty grocer in Philadelphia that sells food items for the very allergic. As you can imagine, it’s not the biggest store in town, it has a small, but loyal client base and up until recently, made enough to pay the bills.

70 Percent of Consumers Won’t Buy from a Company They Don’t Like

by Cynthia Boris on Jan 18, 2012
70 Percent of Consumers Won’t Buy from a Company They Don’t Like70% of consumers said they wouldn’t buy a product from a company they didn’t like. That may sound like I’m stating the obvious, but let’s run with it for a moment. The statement comes from a new Weber Shandwick report called “The Company behind the Brand: In Reputation We Trust.” The report is focused on big companies with multiple brands, but the information is just as relevant for the small business owner.

Easy Income Booster

by Patti Stafford on Jan 17, 2012
Easy Income Booster

If you’ve been doing business online for awhile or you’re just beginning, you may be trying to think of new ways to give yourself an income boost. There is a great way to earn some quick cash, especially if you have a large following, but it can also bring in extra income down the road.

4 Online Reputation Management Tips for 2012

by Guest Author on Jan 13, 2012
What are your customers saying about your business, product and/or services? What are your potential customers reading about your business practices? Where do your customers talk about you? Knowing the answers to these questions are the first steps towards building a positive reputation on the web. If customers aren’t talking about your business online (that you know of), why should you even bother with online reputation management (ORM)? Being left in the dark when it comes to your online reputation can

How I Took the Toughest Blog Niche, and Owned It

by Guest Blogger on Jan 11, 2012
How I Took the Toughest Blog Niche, and Owned ItThis guest post is by Dominick DalSanto of Baghouse. Imagine you are called into your boss’s office and presented with the following assignment: head a new marketing initiative for your entire company. You are to do so using a medium and associated technologies that you have absolutely no experience with, and the plan you are going to follow is one that a great many other companies have tried/are trying to do, only to see failure. You are to do all of this without any training or instruction of any kind.

The Best of Copyblogger 2011

by Sonia Simone on Dec 29, 2011
The Best of Copyblogger 2011

We’re big on tradition here at Copyblogger. And I’m not just talking about that crazy Puerto Rican eggnog. (Who knew you could get that much rum into a seemingly innocent dairy-based beverage?) Every year right before Christmas, we let you know that we’re taking the rest of the year off. And every year, we slip in a “Best of Copyblogger” post right before New Year’s, just in case you missed something juicy over the past 12 months.

Manage Your Contacts and Connect with Others via Flup

by Charnita Fance on Dec 24, 2011
Manage Your Contacts and Connect with Others via FlupThere are various tools available that let you manage all of your contacts in one place (ie. Gist and Sprout Social), yet some have limitations and others require a paid subscription. Flup is a new service that lets you manage all of your contacts from Twitter, Facebook, LinkedIn, and Google from a single location. It may not be as advanced as others (it’s in early beta), but it gets the job done and even adds in a few extra freebies.

5 Ways to Kill Information Overload and Start Making Progress with Your Marketing

by Ali Luke on Dec 22, 2011
5 Ways to Kill Information Overload and Start Making Progress with Your Marketing

How many marketing and business books (and ebooks) have you bought and then promptly … placed gently on your growing bookshelf? How many have you read, but never used? Between Amazon, libraries, amazing content creators, email, social networking, and the wild open web, we’ve got all the information we need … and more.

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