We’ve been watching social media chatter around the “big game” intensify over the past week – especially if you live in Indianapolis. But since Volkswagen first teased its teaser ad with the barking dogs (and garnered over 11 million views along with way), the ad community has slowly followed suit and rolled out their wares.
This post was written by our Social Media channel sponsor Full Sail University.
Something I’ve been mulling over for a while was solidified over the course of several recent conversations with my colleague, Alan Kercinik. It has to do with the way brands traditionally launch a product/service versus a more optimal approach that can take better advantage of earned conversations. At the heart of the discussion is what we call the Conversation Chasm. And while not new thinking - I’ve seen people write about the topic and a Google search reveals several mentions of the term,
TIME Magazine’s person of the year in 2006 was “you,” paying tribute to the hundred millions of social media users who framed the information age with user-generated content. Conceived in 2006, Twitter, along with other “emerging platforms,” was evolving and looking for better ways to enable users to share content. Five years later, Twitter includes brand pages in efforts to expand its 100 million user base.
With those summer whites put away, most brands are now in the midst of planning for 2012. As well as brainstorming big ideas, this involves looking at which marketing activities worked well and those that were not so effective to decide the exact mix for the next year. Which for many includes looking social media. 2011 has certainly been a break out year for social as brands continue to move up the social media adoption curve from the late adopters to brands where social is being applied across programs
If you want to quickly build a responsive email list in the next 30 days — especially if you’re just starting online and don’t have a lot of money — the following strategy can get the job done. Here’s the story: Several years ago, I was struggling to build my email list and nothing seemed to work.
On the snowy, northeastern Christmas of my 11th year, our parents gathered all five kids around the kitchen table to deliver the news. We were moving to San Antonio, Texas. I was devastated. Texas? I imagined what our new home would look like. We’d be miles from any neighbors — who all walked straight off the “Hee Haw” set — with a dusty, rock-filled front yard punctuated by the occasional tumbleweed rolling by.
I’ve noticed something lately I can only describe as the Personality Paradox (mostly because I’m a big fan of alliteration). It’s simple: When it comes to engaging in social media, bigger brands (alliteration! OK, I’ll stop pointing it out.) tend to have smaller personalities. This shouldn’t come as a huge surprise. In the case of a big brand there are myriad factors that can cause this Paradox. First off, having a big personality takes a ton of effort and focus. Add to that
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