Brand

This guest publish is as simple as Crissie Larger of Independent Fashion Writers. Consider your resume. You stress over which makes it perfect, sweat every little detail—from the wording, towards the layout, completely lower for your “Special Abilities.” It’s your ticket for your dream job and also you know it must be good. But hang on! Your resume is probably not the be-all-finish all potential employer wooing any longer. We heard it again and again again: Your Blog may be the New Resume. It seems

Earlier today, the Ninja made an important point about buttons on your blog: he said that users have an expectation about the kind of response they get when they interact with a button. In a world where engagement is the blogger’s ultimate goal, we can take this one step further. We can see buttons as the mechanisms by which users effect their engagement—whether they’re clicking Subscribe or Comment or Share or Download or Buy, users enact engagement on your blog using buttons.

Branded content has become increasingly popular with brand marketers as they search for new ways to engage an ad-weary audience. Top on the list? Video. According to new numbers by Outbrain, 87% of the brand marketers and ad agencies they surveyed create branded videos to spread the good word.

This post was created by our Reputation Channel sponsor Webimax. Numbers reflecting user participation on social sites were issued recently, stirring the interest of marketers and brands leveraging popular sites like Facebook and Twitter. Out of 2,000 U.S. web users asked, an astounding 85% had Facebook accounts. About three-quarters of the population use the social platform daily, and over half of those asked have at least a hundred friends. Wow, the opportunity to engage markets is there.

(image) This article - Early Facebook App Causes Is Being Reborn As A Polished Web Site For Good – caught my eye as I was nodding off last night (thanks so much for moving the web into my bedroom, Flipboard. No really.)

This post comes from our Reputation Channel sponsor WebiMax. As online marketers, we celebrate the application of SEO. Quality, search engine optimization tactics help align a brand’s Web pages with particular keywords and phrases. However, the steady process takes time to solidify. A brand may benefit, perhaps reaching some goals more quickly, by engaging in other areas of online marketing. SEO unites user queries with a brand; a diligent brand executive can do the same. Consider the following

70% of consumers said they wouldn’t buy a product from a company they didn’t like. That may sound like I’m stating the obvious, but let’s run with it for a moment. The statement comes from a new Weber Shandwick report called “The Company behind the Brand: In Reputation We Trust.” The report is focused on big companies with multiple brands, but the information is just as relevant for the small business owner.

Twitter is slowly rising in the ranks as a means of communication between consumers and the brands they love. According to a study from Constant Contact and Chadwick Martin Bailey, one-third of brand followers said they were interacting more with brands than ever before.