Blog Post

Google continues to work on their plan to be more transparent and today’s (or actually yesterday’s) lesson comes in the detection of bad ads. Adwords has a checkered past with collecting money from advertisers that are, quite simply, heartless. The legal side of the ledger is not what many of these “bad ad” types ever consider. It’s whether money lands in their bank account that is the only measure of success. Google has paid a price steep price ($500 million) in the past for

You know that blog post titles have to grab attention – but how exactly do you go about that, especially when you’ve got the rest of the post to write? Here’s one way to craft a great title in a hurry: #1: Use a Number List posts are popular for a reason: we’re intrigued by numbers. Putting a number in your title helps tell the reader that your post will be valuable. The exact number isn’t too important – but big numbers (think 25 or more) are great for social media attention.

The past few years have been one of severe upheaval in the marketing world. As we continue to shift from the traditional world of marketing to a mix between the ways of marketing from the past 20 or so years and the digital / social media environment the landscape shifts regularly. One area of social media that carries a wide array of opinions regarding its use is blogging. I am tempted to put quotes around social media in reference to blogging because social media as it is defined by most today makes many

This is a guest blog post by Michael White of Musings of a PR Student. Students should be worried about their job prospects. I am. Competition is rife and the top advertised jobs receive hundreds of applications. Our work experiences are not just being challenged by a surge of candidates, but our very degrees are being questioned. Surely only post-graduate degrees now hold credibility? I began blogging in 2005 (my promoted blog was founded in 2009) and have never looked back. As I reached maturity it

This guest post is by Andrea Wren from Butterflyist.com, Did you know that I like to have sex on roller coasters? Yes, there’s nothing that does it for me more than wondering if my partner will puke at the point of, um, no return. Okay I’m fibbing. I can’t even imagine how difficult big dipper hanky panky would be, but I got you listening, didn’t I? While I was being a little devious, and you’re now going to be a tiny bit disappointed that I’m not going to talk about my fetish for fairground frolics, I’ve

This guest post was written by Joe Bunting of The Write Practice. I came across this interesting quote from psychologist Alexander Lowen: “To experience joy, one must be free of anxieties about letting go and expressing feeling. Or to put it differently, one has to be carefree and innocent as a child.”—Alexander Lowen Image copyright stock.xchng user bluegum

What does your blog-post writing process look like? For many bloggers, it’s something like this: … and so on. If you’re lucky, you come up with a decent idea and you manage to get a post written. But you’re likely to spend a lot of time gazing into space – and you may well find yourself putting off writing the post until another day. There’s a more efficient way to work, and that’s using a content production line. On a production line, one task is accomplished at a time.

This guest post is by Neil Patel of KISSmetrics. Gone are the days when you could write a simple “how-to” blog post and rank in the top search results. Why is that? Two very good reasons. First, all of the general and highly-competitive posts like “how-to blog” or “how-to find a roommate” are already written. The other reason is Google Panda. Remember Google’s update this past year that took down a lot of the content farms? That algorithm was designed to penalize short and shallow articles and reward

How-to posts are always going to be popular. They’re great for readers – who are often Googling “how to X” – and they’re great for you, the writer, because they’re easy to put together. So, open up a blank document and let’s get your how-to post underway… Any great blog post starts with a great idea. Your how-to post is no different. Think about what people in your niche want to learn (and what you can easily explain in step-by-step format). That could be: Your

Is there are sure-fire approach to making every article you write go viral online? Maybe not, but you can do some things to significantly increase the chances of any blog post you write going viral. I have been publishing articles on my blog constantly, and on other blogs in the form of guest posts, for years now, and in the process I’ve been able to observe my most successful articles and guest posts. After noticing a common theme among these articles, I decided to write another article based on the