Have you ever wondered how you can get a bit closer to the CMO of your company? Are you looking for a way to network your way up the corporate marketing ladder? Well, according to a study released by Forrester Research and Heidrick & Struggles you may want to pass along some of your tech knowledge to gain their favor. The study called “The Evolved CMO 2012″ shows that the highest levels of the marketing environment knows it could use a little help with technical knowledge.
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CMO’s Say Tech-Savviness Is Greatest Area of Opportunity
on Jan 24, 2012
Have you ever wondered how you can get a bit closer to the CMO of your company? Are you looking for a way to network your way up the corporate marketing ladder? Well, according to a study released by Forrester Research and Heidrick & Struggles you may want to pass along some of your tech knowledge to gain their favor. The study called “The Evolved CMO 2012″ shows that the highest levels of the marketing environment knows it could use a little help with technical knowledge.An Open Letter to Google Places Team: Less Community, More Real Help Please!
on Dec 14, 2011
Dear Google Places Team, Google Places has the potential to truly help businesses of all sizes since virtually every business be they large or small, has a place page for its location as well as its satellites. That’s very cool. We as regular folks using the Internet like the potential.
So What If Facebook Bought Gowalla?
on Dec 5, 2011
The rate of rumors being truth in this industry is increasing at an alarming rate. Just take the recent “Facebook Has Purchased Gowalla……Maybe……We Think…..Well, There Are Plenty Of Signs Pointing to It…..Actually Since Mars and Jupiter Are Aligned It Looks Like A Go”. Now Kara Swisher has posted an e-mail that she transcribed from a Gowalla “leaker” saying that the ink on the deal isn’t dry blah, blah, blah.The Politics of Google
on Sep 29, 2011
With great success comes great responsibility and, at least in Google’s case, incredible scrutiny. Governments the world over are licking their chops to take a swipe at the Internet giant (let’s all agree to stop calling them the search giant since they are much more these days) and it creates some very odd situations.
Facebook Memeology: More Empty Social Chatter
on Dec 14, 2010
Wow. If there is one thing I can take away from these end of year lists of trends etc. is that social media is truly a mile wide and about a ¼ inch deep. In other words, what gets the most attention in places like Twitter is very shallow. All of the talk of the social media revolution and passing information along that will change the world blah, blah, blah and this is what Facebook tells us are the biggest trends in status updates in 2010.SMB’s STILL Not Sure About Online Space
on Nov 19, 2010
I write quite a bit about the SMB space. I do it because I like the space v. the FortuneInternetRetailerInc. 500-5000 crowd because A) I know a lot of SMB’s and I frequent their establishments and B) It is a growth market that seems to elude the Internet marketing industry for the most part. Over the years I have tried to figure out just why this large segment of the US (and worldwide) business population is still unsure about the benefits of the Internet marketing / social media world. According to a
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