We’ve been saying the same thing for a while now. Everyone knows social media marketing is good for business, but no one has a surefire method for quantifying the results. To get around this, most marketers make themselves feel better by saying that social media marketing is primarily about brand awareness. This is true and important. Having your name out there is better than not, but awareness alone doesn’t pay the bills. That awareness needs to convert into sales and that’s the problem.
Awareness
Revenue Starts to Figure Into Social Media ROI
on Jan 31, 2012
We’ve been saying the same thing for a while now. Everyone knows social media marketing is good for business, but no one has a surefire method for quantifying the results. To get around this, most marketers make themselves feel better by saying that social media marketing is primarily about brand awareness. This is true and important. Having your name out there is better than not, but awareness alone doesn’t pay the bills. That awareness needs to convert into sales and that’s the problem.How to Increase Blog Revenue with Retargeting
on Dec 23, 2011
Retargeting is one of the fastest growing forms of paid advertising on the Internet. What is it? Retargeting is the process of serving ads to past visitors of your website. As a website owner, you can put a little snippet of Javascript on your website that anonymously drops a tag in each visitor’s browser. Within an ad network, you can then bid to show ads to all of your past visitors. For example, if you sell shoes online, you can tag everyone that visited your website, as well as everyone that has
You Like Me! You Really Pretend to Like Me!
on Mar 22, 2011
It’s been made clear in a hundred different white papers — the majority of people “like” a brand on Facebook in order to get coupons and deals. We all know it’s true and that’s why I nearly fell out of my chair laughing when I went to claim my free sample of MiO on Facebook. Here’s what I found:
The Situationally Aware Business
on Jun 3, 2010
As I write this column it’s the morning after the long Memorial Day weekend and the web is brimming with activity. Google searches are spiking for Ted Koppel, who’s 40-year-old son was tragically found dead. Twitter, meanwhile, is abuzz over WGM – short for the primetime Korean reality show “We Got Married”. This is perhaps a direct reflection of the service’s growing global appeal. Finally, over on Facebook word is spreading of a scam featuring what’s deemed as a “hilarious video”. A CNN news story on the hoax currently has over 10,000 shares.
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