This guest post is by Chris The Traffic Blogger. This past month my fiancé and I went to a wedding expo. No, I am not one of those guys who lets the girl run around and do everything for the wedding! So I was there getting sold on everything from limos to flowers, and watching marketing at its finest (and worst). Most of the vendors practiced the art of scummy marketing—you know, making mediocre products look worth much more than they actually were. Even though I understood this, I fell for a marketing

Obviously no one sets out to create an SEO campaign, or any other kind of business initiative, that fails. However, along the way certain mistakes can be made that will inevitably result in campaign failure. Sometimes the mistake can seem innocent enough, but really SEO is about gaining momentum as time goes on. A mistake that is made early in the process can hinder every effort that follows. Therefore, when implementing an SEO campaign be sure to avoid the following common mistakes: SEO is a long term

This guest post was written by Joe Bunting of The Write Practice. So you started blogging to make some money. Adsense, advertising, and affiliate sales looked like a pretty good way to make a living. You thought you could make money while you slept at night. Sounded good at the time, right? But where’s the money? You set up your Adsense account but you’ve only got pennies trickling in. No one wants to buy your banner ads. And the only affiliate sales you’ve landed are a few Amazon books that earned you

This guest post is by Alexander Heyne of Milk the pigeon. When I first started my blog, I wrote a series of posts I was sure would resonate with thousands all over the world, create a movement, and bring massive traffic over to my site. Except when I published the posts, they went to the black hole of the Internet. No one heard them. No one saw them. Just a couple Facebook friends and maybe my mom.

Your audience does not want your content. Your audience probably does not want to hear from you at all. If you think that because your website looks great that people will want to visit it … think again. What do they really want? Your audience and potential customers know who they are and probably have a very good idea of their goals. At the very least they know their immediate needs. They are looking for answers to questions, advice, and resources that help people like them get the stuff people like

Yesterday we looked at the strategic question of, “What do you want new visitors of your blog to do?” It’s a question that’s very powerful in helping you to achieve your goals as a blogger. Today I want to take the question and apply it to repeat readers—an exercise that I think is really important. It can help take those first-time visitors and make them loyal and engaged readers who not only buy your products, but spread the word about you.

Here’s a little strategic exercise that I think is well worth doing as we approach the beginning of a new year. Ask this question: What do you want your readers to do? There are numerous levels you can ask this question on. Let’s explore one now (I’ll do another tomorrow). What’s the number one thing you want a new visitor on your site to do? The answer to this question will vary depending upon how you define success for your blog, what your goals are, and depending even upon your

Do you want to tap into the audience of over 1 billion people using Facebook? This Wednesday I will be hosting a free live webinar with someone who has taught me so much about Facebook Marketing – Amy Porterfield. At a recent session at Blog World Expo that Amy was teaching at I came away with a long page of action items of things to implement on my own Facebook pages and I’m confident that in our webinar you’ll likewise come away with some great ideas and things to do.

This guest post is by Danny Iny of Firepole Marketing. We all have pet peeves. Things that annoy us. Products that we would never spend money on. And things that we swear we’ll never do ourselves. But sometimes, fate turns the tables on us. That’s what happened to me, and that’s why I ended up writing the kind of book that I usually hate. Image copyright moshimochi - Fotolia.com