File this one under, I’m not sure what to make of it, but here goes. eMarketer reports that 69% of men, aged 18-29, remember seeing an ad on their mobile phone. This is compared to only 42% of women. Now, here’s where it gets really wacky. 40% of men said they actually enjoyed the ads. Women? Only 15%. Here’s the proof:
Aimed Women
Real Men Like Mobile Ads
on Feb 13, 2012
File this one under, I’m not sure what to make of it, but here goes. eMarketer reports that 69% of men, aged 18-29, remember seeing an ad on their mobile phone. This is compared to only 42% of women. Now, here’s where it gets really wacky. 40% of men said they actually enjoyed the ads. Women? Only 15%. Here’s the proof:
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