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On the State of Twitter Advertising: Adam Bain

on Mar 6, 2012
On the State of Twitter Advertising: Adam BainLast week I wrote a post about Neal Mohan, who will be joining us for this month’s Signal conference in San Francisco. Today I’m focusing on Adam Bain and his role as President, Global Revenue at Twitter.

Millennial Media Shows Growth in Local Market Targeting

on Apr 1, 2011
Millennial Media Shows Growth in Local Market TargetingMobile advertising platform, Millennial Media has released their SMART Lite report for February which gives you a quick look at key stats. Most notable for this month is a 22% increase month-over-month in local market targeting which was driven mostly by Telecommunications, Restaurant, and Insurance advertisers. As you can see from the chart, nearly half of all mobile ads are now targeted as opposed to a broad reach.

Combining Several User Interests to Create the Perfect Facebook Ad

on May 14, 2010
Combining Several User Interests to Create the Perfect Facebook Ad

Facebook advertising is a lucrative advertising platform where a lot of affiliates and advertisers are making a lot of money from. The reason why some are making the boat loads of cash is because they are creating ads geared towards a users interests. It is another reason why so many fail on Facebook. Every person that advertises on Facebook for the first time or several times are very general when it comes to their ad and audience.

Effective link wheel combine with social bookmarking