Advertisers

Seen in the wild (well, OK, on this very site): The “Recommend this on Google” hover box at the bottom is new, I’ve never seen it before (then again, my ads are usually from FM). It’s what we in the biz call a “social overlay” or a “social ad” – and as far as I can tell, it’s only available to those advertisers who use Google AdSense.

Advertisers spent 29% more on video ads than they planned over the past year and two-thirds of advertisers said they’ll spend even more in 2012. The numbers come from Break Media’s “Digital Video Advertising Trends: 2012″ report and overall, it shows that video advertising is on the rise. Mobile shows the most growth going from use in 39% of video ads in 2011 to an anticipated 55% in 2012.

A lot of the time, I dispel misconceptions by leaving comments on blogs. That works great, except for the rare occasion when someone pretends to be me and leaves a rude, fake, or otherwise untrue blog comment. Over the previous decade, I’ve only seen 4-5 times where someone impersonated me. But in the last month, I’ve seen at least three nasty comments written by “fake Matt Cutts” impersonators. The first fake-Matt comment I remember was over Marketing Pilgrim around November 14th,

When Google introduced Adsense to the world, it changed everything for internet marketing. Not only did it bring in a massive source of income for Google, but also for all of their partner web sites, and a new source of traffic and leads for their advertisers. A decade late and Google Adsense is still rocking and one of the best forms of advertising out there. Every day new web sites are learning about Adsense for the first time, and loving the ease of setup and collecting their checks at the end of the

I’m continually blogging about the power of mobile marketing and how much money is being made with mobile apps. The numbers just continue to grow, and it won’t be long before the mobile device completely replaces everything in our wallets. As the mobile market continues to grow, so does the potential for earning more money. One affiliate network, Sponsormob, knows and understands the sheer power of mobile marketing and has made it the core of their business.

We are grateful for the advertisers who invest in reaching our audience here at Marketing Pilgrim and today we just want to say Thank You for your support. For those of you would like to reach our audience of top flight Internet marketing professionals we have sponsorship and advertising opportunities available for you too. You can also contact us today by email via editor [AT] marketingpilgrim DOT com.

Earlier in the week I observed a conversation between two Internet marketing bloggers on Twitter which grabbed my attention. The topic of conversation? Monetizing blogs by selling advertising directly to advertisers. Their conclusion on the topic? It’s a dead and obsolete method of making money. It was a fascinating conversation to observe. They gave some solid-sounding reasons for their conclusions, including: As I watched the conversation unfold I found myself agreeing with some of these points,

I came across this article today, called “Facebook ‘accidentally outing gay users’ to outside firms through targeted ads“, which I thought was kind of interesting, simply because this use of demographic targeting as a method of advertising has been used for years now. As an advertiser on Facebook Ads, it’s a no brainer that you can target your ad campaigns to an insanely specific demographics, and “sexual preference” being one of them. Obviously, if you are

It’s been a long time since we took the time to show our thanks to the advertisers and sponsors that help keep Marketing Pilgrim going–and growing. Please show your appreciation by visiting these fine companies: AdGooroo – check out their free report “Successful Paid Search Tactics The Top CPG Brands Use To Grow Market Share And Build Loyalty”