Admob

In what was deemed a ‘difficult decision’ the FTC has let Google clear the regulatory hurdle needed to OK the purchase of AdMob. One of the unlikely thank you notes that Google can send out in getting this decision is to Apple since the FTC their acquisition of Quattro Wireless and the introduction of iAd as two factors that exhibited sufficient competition to Google in this space.

In the regulatory equivalent of a suprise switcheroo, the Federal Trade Commission announced that it had officially closed its investigation of the $750 million AdMob deal with Google, which had been at risk over the past months, citing adequate competition in the mobile advertising market, especially from Apple.