Above Couldn

Last week I talked about how marketers should leverage culture to promote brands. Today I would like to talk about why we also can (and should) change culture. As I watched the video above I couldn’t help but ask myself, “Is marketing changing culture? Or is culture changing marketing?” Or in other words, are these ads changing our perception of beauty or is our perception of beauty changing the ads? I still don’t have the answer, but maybe it;s a little bit of both.