This post comes from our Search News Channel sponsor WebiMax. As Super Bowl XLVI is less than a week away, advertisers and marketers are firming up their ads that are expected to cost $3.5 – $4 million for a :30 second spot on NBC. While “Super Bowl commercials” are amongst the most exciting parts of the experience for the consumer (not the avid sports fan), marketers and advertisers should ask themselves if their commercial will effectively generate brand awareness and a purchase decision.
Super Bowl
The Super Bowl and Video SEO
on Jan 31, 2012
This post comes from our Search News Channel sponsor WebiMax. As Super Bowl XLVI is less than a week away, advertisers and marketers are firming up their ads that are expected to cost $3.5 – $4 million for a :30 second spot on NBC. While “Super Bowl commercials” are amongst the most exciting parts of the experience for the consumer (not the avid sports fan), marketers and advertisers should ask themselves if their commercial will effectively generate brand awareness and a purchase decision.The Black Eyed Peas Worked for Free: Should You?
on Feb 7, 2011
In 2010, The Black Eyed Peas made an estimated 81.6 million dollars from touring, but they didn’t make a dime for their performance at yesterday’s Super Bowl. Why not? Unlike The Blues Brothers, they didn’t lose their fee on a big bar bill, they simply agreed to play for free in the first place.
Super Bowl Ads and Extending Your 30 Seconds of Fame
on Jan 31, 2011
Creating a clever Super Bowl commercial takes time, talent and a lot of money. So in order to make the very most of their investment, Super Bowl advertisers are trying something new this year – using social media to pre-advertise their advertisement.
Super Bowl Ads and the Evolution of Online Marketing
on Nov 12, 2010
Do you remember Pets.com? Back in 2000, the internet company made a big splash with a clever Super Bowl ad that had pet owners rushing to the site to buy dog food. Actually, not the second part. Like a lot of companies during the dot.com boom, the Super Bowl ad was the first and final hurrah for Pets.com.
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