Can BFF’s result in more efficient marketing?
That’s the subject of debate for that PRSA Digital Impact Conference opening keynote featuring Caryn Marooney, v . p . of technology communications for Facebook.
Prior to going to Facebook, Caryn described that they went a company, however she discusses getting felt just like a mechanical bunny always chasing after something and never catching it.
Why? Things are constantly altering. And that we as PR and Marketing Pros need to be comfortable with that.
Social Media Marketing
BFF’s for Elevated Internet Marketing Achieve? PRSA Digital Impact Conference Keynote
on Apr 4, 2012
Can BFF’s result in more efficient marketing?
That’s the subject of debate for that PRSA Digital Impact Conference opening keynote featuring Caryn Marooney, v . p . of technology communications for Facebook.
Prior to going to Facebook, Caryn described that they went a company, however she discusses getting felt just like a mechanical bunny always chasing after something and never catching it.
Why? Things are constantly altering. And that we as PR and Marketing Pros need to be comfortable with that.2012 Social Networking Marketing Industry Report
on Apr 3, 2012
Click on the image above to download your copy from the report.
As the speculation, pontification and money making of social networking is reaching momentum of tsunami proportions, many companies searching for practical advice are asking, “Exactly how are entrepreneurs using social media to grow their companies?”
Michael Stelzner from Social Networking Examiner has posed that same question yet others want it to an example of entrepreneurs around the front lines from the social web to assist bring someInternet Marketing Creates Big Data and Big Headaches for Business
on Jan 3, 2012
In the Internet and social media marketing space content is king but the data that is generated by that content in the next in line to the throne and many would contend is the “real” king. In fact, unless you can truly monitor the impact of all the great content your company has produced then you can only really say that you have produced great content. News flash: Great content doesn’t make the cut in C-level business discussions, revenue and profits do. What is happening is that5 Lessons You Can Learn from a Breathtaking Customer Service Fail
on Jan 2, 2012
Oh Paul Christoforo, what would we have done last week without you? Twas the week between Christmas and New Year’s. There wasn’t much to read, not much going on other than the whole annoying “real life” thing. Just when we were nearly reduced to checking out our weird cousin Lenny’s 120-part Facebook timeline of meringue sculpture, we were blessed with a stunning social media fail.Facebook Leads in Social Media Effectiveness for SMB’s
on Nov 22, 2011
E-mail marketing service provider Constant Contact has put together some interesting data around the use of social media by the SMB set. As of today it looks as if Facebook rules the roost of the social media choices with regard to perceived effectiveness . This chart comes courtesy of eMarketer.B2B Marketers Use Social Media But Do They Get It?
on Nov 11, 2011
We are seeing more and more reports coming out about the involvement of B2B marketers in social media. That’s a very good sign and something that is necessary on many levels for marketing success in the future. Of course, with anything that is just getting traction in a particular space there are some hiccups. eMarketer reports on a survey produced by the management consulting firm Accenture. The report is dated November 3 but the data comes from May of this year. First is a look at how B2B marketingLooking for Internet Marketing Jobs? We Have Them!
on Oct 20, 2011
Tired of hearing about the continuing economic woes of everyone and their brother? Wondering what your next career move may be? looking to continue in your climb up the Internet and social media marketing ladder or maybe starting that climb after switching careers?
Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value
on Oct 10, 2011
I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to break the second part of the rule. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. So why break the rule?
New Internet Marketing Jobs Are Waiting!
on Oct 6, 2011
The opportunities for a career in Internet and social media marketing outpace most other business sectors at this particular time in history. Whether you are looking for your next job in the industry or are looking to make a career change into the ever changing world of Internet and social media marketing, the Marketing Pilgrim Job Board is a great place to look.People Are Talking About Facebook’s New Metrics
on Oct 3, 2011
How do you measure the success of your Facebook page? We look at the number of Followers, we look at the number of comments and the number of views per post. But social media marketing is more encompassing than that. It’s about connections and reviews, it’s about creating buzz that travels from your customer to their friends and out to their friends and so on.
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