For smaller businesses, recent developments within the internet search engine marketing (Search engine marketing) industry happen to be quite terrifying. Small company proprietors already survive the advantage, frequently with large debt and little margin for error. The failure rate for small company is high, and growing quickly because the house market collapse.
These entrepreneurs are trying to find stability similar to the relaxation of corporate America. Regrettably, recently searching for stability
Search Engine Marketing
How you can Google-Proof Your Small Company Search engine marketing Strategy
on Apr 26, 2012
For smaller businesses, recent developments within the internet search engine marketing (Search engine marketing) industry happen to be quite terrifying. Small company proprietors already survive the advantage, frequently with large debt and little margin for error. The failure rate for small company is high, and growing quickly because the house market collapse.
These entrepreneurs are trying to find stability similar to the relaxation of corporate America. Regrettably, recently searching for stabilityHow you can Google-Proof Your Small Company Search engine marketing Strategy
on Apr 26, 2012
For smaller businesses, recent developments within the internet search engine marketing (Search engine marketing) industry happen to be quite terrifying. Small company proprietors already survive the advantage, frequently with large debt and little margin for error. The failure rate for small company is high, and growing quickly because the house market collapse.
These entrepreneurs are trying to find stability similar to the relaxation of corporate America. Regrettably, recently searching for stabilityGoogle Analytics Tutorial: 8 Valuable Tips To Hustle With Data!
on Jan 30, 2012
It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. I mean really use the tool. Ravage all the features. Exploit every possible button. Produce built-in visualization magic. Poke into the hidden crevices and discover exotic delights. Nourish yourself with the info snacks that the tool's Engineers and Product Managers cooked up.
Smarter Data Analysis of Google's https (not provided) change: 5 Steps
on Nov 21, 2011
It is astonishingly common that we are asked to analyze the impossible. In perhaps a career limiting move I'm going to try and do that today (and for a controversial topic to boot!). In this post, about an important Google change, I want you to focus less on the data but focus more on the methodology. And. So important. I want you to help me with your ideas of how we can do this impossible analysis better, in the complete absence of data :). So please share your ideas via comments and let'sMeasuring Incrementality: Controlled Experiments to the Rescue!
on Sep 19, 2011
With a plethora of digital media channels at our disposal, and new ones on the way every day (!), how do you prioritize your efforts? How do you figure out which channels to invest in more and which to kill? How do you figure out if you are spending more money reaching the exact same current or prospective customers multiple times? How do you get over the frustration of having done attribution modeling and realizing that it is not even remotely the solution to your challenge of using multiple mediaWin With Web Metrics: Ensure A Clear Line Of Sight To Net Income!
on Jun 28, 2010
We have more web metrics and data than there are stars in the universe (slight exaggeration!). Yet we stink at informing decisions. Our reports are ignored. Sites & online marketing continue to suck. A large part of the reason is that a large part of our job seems to consist of glorified data puking, hoping someone will be impressed. After all there is so much data in those reports!
Identify The Known Unknowns: Leverage Analytics Custom Alerts
on Jun 15, 2010
Most of the time spent by Marketers & Analysts tends to be spend looking for "known knowns". Things we know and expect to see in the data, we look to see if they are there. "Oh look Google is still our Number 1 referrer and we are selling lots of product x as we always do. Yea!". Some of our time is spent reacting to the "known unknowns". Looking for things we know might be happening but don't know when they happen. "I would like to know when conversion rate dips below q%, let me go see if that happened last week."
Online Marketing Still A Faith Based Initiative. Why? What's The Fix?
on Jun 1, 2010
The world of the intertubes should be a lot more data driven and awe-sexy than it really is. Yet for all our collective efforts at writing and tweeting and kvetching online marketing is still based mostly on faith. Not data. Surprising at so many levels right?
The Definitive Guide To (8) Competitive Intelligence Data Sources!
on Feb 22, 2010
Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0.The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to become better.Your traffic grew by 6% last year, what was your competitor's growth rate? 15%. Feel better?
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