It was a good year for mobile marketing, maybe the first where marketers of every size felt comfortable taking a run at it. Millennial Media, the SMART report folks, have put together their year in review and it’s chock full of information about where we’ve been.
It’s time for another MillennialMedia SMART report. Today, we have the full results from Q1 2011 and it’s good news for mobile marketers. What we’re looking at are charts showing the potential actions attached to a mobile marketing campaign. As I understand this, the percentage does not indicate the number of users who availed themselves of those actions. However, it’s likely that there’s a correlation, right? More download options likely means more people are downloading.
