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Is Your Social Media Strategy Stalling Because You’re Not Doing This One Thing?

on Aug 17, 2011
Is Your Social Media Strategy Stalling Because You’re Not Doing This One Thing?

Marketers of most stripes know how important and powerful calls-to-action are. If you want someone to take a specific action, you have to actually ask them to take that specific action.

3 Steps to Finding Your True Writing Voice

on Aug 9, 2011
3 Steps to Finding Your True Writing Voice

As a professional copywriter, there’s one question that tends to pop up constantly from my readers and clients … “Can you teach me to write like you?” My knee-jerk answer is usually something like, “Um. No. There is no other like me! I reign supreme! Me! Me! Me!” OK, I’m not really that egocentric.

Why Split-Testing is Like Sex in High School

on Jul 25, 2011
Why Split-Testing is Like Sex in High School

Everybody’s talking about it. Most of it is rumor, hearsay, and innuendo … We idolize the exploits of the people we look up to, and try to skirt the mention of our own experiences (and shortcomings). No, I’m not talking about sex — I’m talking about split-testing.

How to Get More Search Engine Traffic

on Jul 20, 2011
How to Get More Search Engine Traffic

Thousands of content creators are getting more targeted search traffic to their sites, their ideas, and their businesses by doing one thing — using our Scribe SEO software. Here’s what just a handful of them are saying about Scribe:

How to Create World-Class Content by Never “Writing” Again

on Jul 20, 2011
How to Create World-Class Content by Never “Writing” Again

Sitting at your desk, “grinding it out” is so last century. Thing is, that didn’t work real well last century either. Writing content that grips, moves, and sells is not about pulling inspiration out of the sky. You don’t need to sweat blood in order to come up with great stuff.

Is Google+ the Ultimate Content Marketing Platform?

on Jul 19, 2011
Is Google+ the Ultimate Content Marketing Platform?As we’ve said around here a few hundred times, smart social media marketing is actually content marketing. Why? Because people love to share content on social networks. If that content is yours, you’re being introduced to new people with every share … to people who now have an opportunity to know, like, and trust you enough to buy from you.

Three Worldclass WordPress Themes for Savvy Online Publishers

on Apr 12, 2011
Three Worldclass WordPress Themes for Savvy Online Publishers

It would be a gross understatement to say that my colleagues over at Copyblogger Media’s StudioPress division have been working like crazy on your behalf.

7 Mistakes that Lead to Guest Post Failure

on Feb 22, 2011
7 Mistakes that Lead to Guest Post Failure

Guest posting! The highway to unbridled blogging success! Nab yourself a spot on an A-List blog and suddenly it’s your name in lights. Traffic, engagement, the undying adulation of the unwashed masses!

Save $100 on Search Marketing Expo: Early Bird Discount Expires Saturday, 2/5

on Feb 3, 2011
Save $100 on Search Marketing Expo: Early Bird Discount Expires Saturday, 2/5

Search marketing is a huge topic — and includes dozens of ways you can grow your business and get more (and better) traffic to your site. And Search Marketing Expo is a conference that offers more than 60 cutting-edge sessions (as well as invaluable networking opportunities) to help you do exactly that.

The Straight Dope on Facebook, Twitter, and SEO

on Feb 2, 2011
The Straight Dope on Facebook, Twitter, and SEOEver wonder if all those links that result from people retweeting and sharing content on Twitter give you a boost with SEO? For a long time no one was sure, because the dreaded nofollow is in use on big social sites to keep those links from being counted as a “vote” for search engine purposes. No matter what, social networking links are still highly useful from a traffic perspective, because they have the power to get new readers to your content.
Effective link wheel combine with social bookmarking