The good news is, total advertising expenditures rose in 2011. The bad news is that the rise was only 0.8% and the internet didn’t make out all that well. The numbers come from Kantar Media’s final 2011 report and it could be worse, right?
Paid Search
Ad Spending on Digital Shows Q4 Decline
on Mar 14, 2012
The good news is, total advertising expenditures rose in 2011. The bad news is that the rise was only 0.8% and the internet didn’t make out all that well. The numbers come from Kantar Media’s final 2011 report and it could be worse, right?How to Make a Profit with PPC
on Jan 9, 2012
Making a profit is the key to any business. How do we make a profit? Some would say that sales are the key to a profit, and they would be right. However, this answer, like so many others, leads us to yet another question. And that question is “, how do we sell things?”
Paid Search Dollars Decline, While Display is On the Rise
on Dec 19, 2011
Earlier this year, Kantar Media said they were cautiously optimistic about the future of the ad dollar. Now, they say that optimism has been replaced “by the statistical evidence of progressively slowing growth rates.”Mobile Paid Search Offers Bigger Bang for the Buck
on Nov 28, 2011
Now that more people are using their mobile devices to search and shop, more advertisers are paying for mobile ads — it’s the circle of life and it’s working out well for everyone involved. New numbers from Performics show that smartphone CPCs are still a real bargain, coming in at around 40% less than desktop CPCs. The one mobile exception is the tablet, which, last week, rose 20% over desktop CPCs.Adwords Location Improvements Help Local Advertisers Target Better
on Oct 31, 2011
One of the most important features of Google Adwords has been the ability for advertisers to target specific locations to ensure that their ad spend was happening in the geography of their business. This goes a long way to being more efficient with spend and helps stretch an ad budget due to less waste.
Social Ads All the Rage in 2011?
on Nov 24, 2010
Since people are pre-occupied right before Thanksgiving with purchasing their last minute Turduckens, I thought it would be the right time to drop a chart on you to think about between courses. What better way to fight off a tryptophan induced food coma than think about paid search! According to Covario, a paid search management firm (shocking that they would do something promoting, err, researching paid search!) that social paid search (is it really paid search or do we not have another way to describeSMB’s Learning to Tie Social Media to E-Mail Campaigns
on Jun 24, 2010
From time to time I address the current situation of the SMB (small and medium business) as it relates to Internet marketing as a whole. It’s an interesting study because while the vast majority of the companies in the US fall into this category (some estimates place it as high as 95%) they are the least understood of all businesses as it relates to Internet marketing.
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