As a professional copywriter, there’s one question that tends to pop up constantly from my readers and clients … “Can you teach me to write like you?” My knee-jerk answer is usually something like, “Um. No. There is no other like me! I reign supreme! Me! Me! Me!” OK, I’m not really that egocentric.
Have you ever looked back through your old blog posts and thought, “Why did I give away all of this brilliant writing for free?” Well, here’s some good news: Unless your blog topic is last night’s baseball scores or this week’s hurricane, there’s income potential in those old posts yet.
One of the original forms of content marketing is publishing a good old-fashioned book. It’s not the book sales that make most business authors wealthy, but what they can do because they’ve written a book — consulting, speaking engagements, and more.
Google is a pretty smart company wouldn’t you agree? They have been able to ‘make markets’ in a sense because there is now a lot of money being made where just 15 years ago there was no industry to even make it in. One could probably argue (although here is no the place) that without the industry of the Internet of which Google is a cornerstone the world economy could be even worse off than it is now (that’s a scary thought , huh?).
