Mobile Devices

As we approach the time of year where folks tend to back off just a little we decided to give you some eye candy to consider courtesy of the SAI Insider and Horace Dediu of Asymco. At an activation rate of around 700,000 devices a day Android is doing well but it’s not outpacing iOS activations that are estimated to hit 260 million in 2013 (by one analyst’s guess prediction).

This guest post is by Brian Milne of the BlogHyped Blog Promotion Community. As far as you know, your blog is mobile friendly. You’ve optimized the design for mobile devices using plugins such as WPtouch. You’ve started serving Google mobile ads. Heck, you even have your own mobile app.

It only makes sense, right? Mobile devices and the usage of them are more geared toward an experience that answers the user’s need of finding something to do, eat or whatever right now. It’s the right now part that makes local more important than ever. As a result the push in the mobile space will have a lot less to do with national campaigns and much more about targeted local efforts. BIA/Kelsey has looked at this trend in their report “US Local Media Annual Forecast (2010-2015)”. As you can see,

Every major advance in distribution technology over the last 100 years has spawned a class of media upstarts that focused on these emerging, mass platforms and, along the way, became giants. For example, The Golden Age of Television and broadcasting gave rise to three powerful networks. Decades later, the emergence of the Internet as a mass medium, coupled with a sharp decline in the costs of distribution, catapulted nimble vertical blog-based media companies to the forefront. These include the likes of