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This Ad Professional Thinks Mobile Marketing Will Turn Us Into Cyborgs

on May 21, 2012
This Ad Professional Thinks Mobile Marketing Will Turn Us Into CyborgsBecause the world prepares itself for any future full of Google glasses and augmented reality, digital strategists sitting lower Thursday to go over "The way forward for Mobile Marketing" in an Internet Week panel.When requested what mobile marketing would seem like in five to ten years, professionals gave a range of jarring reactions."I've no clue, I'm not sure what I am doing here," quivered Paul Dundue, director of digital strategy and production at DDB New You are able to."We are which makes it as we

Internet Marketing News: Mobile Shows Muscle, Google Likes Great Content, SU Reaches 25M Customers, Google Drive(s) Storage

on Apr 27, 2012
Internet Marketing News: Mobile Shows Muscle, Google Likes Great Content, SU Reaches 25M Customers, Google Drive(s) StorageMighty Trends in Mobile Marketing Every single day we have seen mobile getting used increasingly more for shopping online, local searches, email, social media. Which is simply itching the top.  This infographic from CultureLabel.com provides understanding of the astounding utilization of mobile for Internet searches, in addition to why mobile friendly marketing ought to be a crucial part of the web marketing strategy.  Highlights include: 87% from the world’s population have cell phones 300,000+

3 Tips for Mobile Marketing Success for just about any Business

on Apr 26, 2012
3 Tips for Mobile Marketing Success for just about any BusinessMobile marketing software programs are more essential than ever before in present day world. That's partly because of the truth that mobile marketing itself is rising.Fortunately for you personally, most companies aren't doing the work effectively (a minimum of not). Everyone really wants to "go mobile," but unless of course they've solid mobile marketing software to exhibit them what's working and martial their assets, they're largely just flailing around at nighttime.Listed here are three of the most

5 Steps for Mobile Transformation

on Sep 14, 2011
Has mobile planning been little more than an afterthought for your brand’s or your client’s overall communications strategy? Or, does mobile live as a silo, distinct from your larger communications and outreach plans?  In 2011, mobile reached a point of critical mass with over 75 million of U.S. consumers owning smart phones - and the number continues to grow rapidly. We have passed the point in the industry where mobile can be put on the back burner, to be sprinkled on like magic fairy dust in

Mobile Email and Purchasing: Perfect Togther

on Jul 26, 2011
Mobile Email and Purchasing: Perfect TogtherMarketers are faced daily with a deluge of statistics and ‘proofs’ that whatever it is they chose to hitch their wagon to yesterday has now been replaced by something bigger, better and faster. It makes one wonder why anyone would want to be in online marketing if it always feels like you are a half-step behind the cool kids. One thing that has stayed pretty consistent over time however is the power of e-mail marketing even with the continued proliferation of the mobile online world. According to research

SMB’s Know Mobile but Don’t Use Mobile

on May 16, 2011
SMB’s Know Mobile but Don’t Use MobileHow important is mobile to your small business? Network Solutions did a survey and found that while most SMB’s are aware of the possibilities, few of them are actually using mobile for marketing. The first line item is a tricky one. Text messaging can be seen as an invasion of privacy for some mobile users, so this probably isn’t the best place to start.

SMB’s Optimistic But Still Struggle With Economy and Marketing

on Feb 17, 2011
SMB’s Optimistic But Still Struggle With Economy and MarketingSMB’s are an interesting group. Many of these people are just regular folks. Most are not true business people in the sense that they went to business school and have applied rigid business principles to their business. Many don’t have marketing teams, on staff PR people or any of the niceties that make talking about Internet marketing and social media marketing much easier if the audience is a Fortune 500 that has employees that aren’t spending their own money on services.

The iPhone, The Carriers, Android and the Marketer

on Jan 12, 2011
The iPhone, The Carriers, Android and the Marketer

Unless you have been snowed under, out of the country on a deserted island or had your head up your, well you know what I mean, you are more than aware that the iconic iPhone is coming to Verizon. Yippee!

Location Based Services and Advertisers Playing Together More

on Sep 9, 2010
Location Based Services and Advertisers Playing Together More

Aided by the introduction recently of Facebook’s Place pages (so original on that name, huh?) location based services are getting a lot of attention. As the word spreads among the mobile smart phone base there is a lot of room for growth and advertisers are taking heed by speaking with their money and not just in blog posts.

Local Marketing Expo Provides Much Needed SMB Education

on Sep 8, 2010
Local Marketing Expo Provides Much Needed SMB Education

I have written quite a bit both here and on my personal internet marketing blog, Frank Thinking About Internet Marketing, about the plight of the SMB with regard to Internet marketing. It’s the one thing that most SMB’s know about and desire but when it comes to doing it there are plenty of obstacles.

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