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The Cult of McRib: How Fake Ribs Drive Real Product Buzz

on Oct 21, 2010
The Cult of McRib: How Fake Ribs Drive Real Product Buzz

It was during the summer of 2006 when I sat down with my first McRib. Over the next two weeks, I ate at McDonald’s seven times, downing eight rib-resembling sandwiches (I clearly wasn’t having the best day on one of those visits). Despite the obsession, the McRib hasn’t crossed my mind often in the four years that have passed. Until ten days ago as I was browsing my Twitter feed …

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