March

When you’ve got something people want, it only makes sense to ask them to pay for it, right? But that logic doesn’t always work when it comes to mobile content. There are plenty of studies that show people are reluctant to plunk down more than .99 for an app they’ll likely use every day. On the other hand, several newspapers have had luck with mobile, paid subscribers.

You might be saying, “I’m a blogger, not a sales person. I create content. Why would I need to worry about calls to action?” But if you are, I’d encourage you to adjust your thinking. Making money from your blog, growing your business, and getting readers to interact will be next to impossible if you can’t effectively motivate your audience to take action. Still skeptical? Take a look at Darren Rowse. His latest video on making money online encourages bloggers to build products, and for good reason:

As of March 3, Bing and Yahoo will change their policy to allow the use of trademarked names as keywords in search ads. They say the change will bring their policy “in line with search industry practices” and some outlets say this is due to Google’s hard won victories in court over such matters.