Mail

E-mail inboxes can be a source of great frustration for many. There is the ever growing number of unread e-mails that start to pile up followed by the time set aside to clean up the mess then the realization that a lot the e-mail was junk. Much of this could be cut by e-mail users utilizing filters better but most don’t take the time to set them up. Instead they wrestle with their inbox and grow increasingly aggravated.

According to Inc. Magazine, the average employee sends about 38 e-mails a day. How many emails do you send and receive on a daily basis? Now think about how many you send over the course of a year! Better yet, think about how much extra exposure you could be receiving through all of those thousands of emails if only you had some form of customized or branded email with your personal message or company information. That is the goal and concept behind WRAP Mail.

I have already posted about this trend today in the industry’s coverage of a relative non-event even if it actually happens, which is the buying or maybe, kinda, sorta buying of Gowalla by Facebook. So being in the mood I was already in came across this bit of “news” from Business Insider’s founder Henry Blodget and just had to ask what are we doing? Here is a picture of the headline from yesterday and the amount of sharing that occurred around it. (Don’t be scared by the tech

In its purest sense the idea of marketing automation is a good thing. The more you can automate a process to help achieve a desired result the better. Boiling marketing and sales down to repeatable and scalable events is the dream of all marketers because we all know the pressure to get more from less these days. Automation is supposed to help people do more with less so marketers are flocking to it.

It wasn’t enough to help put the newspaper industry in its place was it? Nope! Now, the online marketing industry has put the US Postal Service on the skids and the Postmaster General, Patrick Donahoe is even predicting a very new look for mail delivery in 15 years or so. The following quote comes from an interview with USAToday Asked about the long term, Donahoe said, “At some point, we’ll have to move to three” days a week of mail delivery, possibly in 15 years. Yikes! So why are

Dell became infamous in reputation management circles several years ago with their Dell Hell customer service reputation being cemented. The company has worked hard to move away from the moniker but if recent data from online customer service rating company STELLAService is any indication it may be time to say “It’s baaaaaaack!”.

We may be living in the digital age, but the U.S. Postal Service would like to remind you that direct mail campaigns still work. In order to prove their point, they created the Marketing Achievement in Innovation and Leadership (MAIL) Award, solicited nominees through Deliver magazine and chose a winner.

This guest post was written by Neil Matthews of WPDude. Are you protecting one of the most valuable assets of your blog—your email list? The majority of us rigorously backup the content of our blog, but do we give the same thought to our email lists? “The money is in the list.” is a mantra we often hear in Internet marketing circles, and we hear it so often because it is so true. An email list is still the best way to communicate with your tribe and to make offers to them. Those people are on