The internet may be the great global equalizer, but big brands are going local in order to make shopping more personal. Earlier this month, Walmart set up Facebook pages dedicated to each of their stores and Sears is offering local ads online.
Local Mobile
Marketing Execs Say Local is Critical to Success
by Cynthia Boris on Nov 2, 2011
The internet may be the great global equalizer, but big brands are going local in order to make shopping more personal. Earlier this month, Walmart set up Facebook pages dedicated to each of their stores and Sears is offering local ads online.Shift To Mobile Moves Local Further Into Spotlight
by Frank Reed on Jun 23, 2011
It only makes sense, right? Mobile devices and the usage of them are more geared toward an experience that answers the user’s need of finding something to do, eat or whatever right now. It’s the right now part that makes local more important than ever. As a result the push in the mobile space will have a lot less to do with national campaigns and much more about targeted local efforts. BIA/Kelsey has looked at this trend in their report “US Local Media Annual Forecast (2010-2015)”. As you can see,Consumers Still Wary of Location Based Services
by Frank Reed on May 9, 2011
The location based services market is growing but there are still hurdles to overcome including privacy concerns. It appears as if there have been enough scary stories in the press to make people a little nervous about whether joining the location game is worth the effort. Couple that concern with many people not really understanding just why they need to tell everyone where they are at all times and you have some roadblocks to acceptance for those playing in the location sector (not much, granted, but atGoogle Business Photo Service Officially Launched
by Frank Reed on May 6, 2011
For the past year or so there have been rumblings of how Google was embarking on a mission to take pictures of the inside of businesses as well as map their locations. It was called Store View initially. Yesterday, however, Google’s Marissa Mayer formally rolled out the service as Google Business Photos during the Social – Loco Conference in San Francisco. Take a look for yourself.
M-Commerce Campaigns Grow 30% Over Last Quarter
by Cynthia Boris on May 5, 2011
It’s time for another MillennialMedia SMART report. Today, we have the full results from Q1 2011 and it’s good news for mobile marketers. What we’re looking at are charts showing the potential actions attached to a mobile marketing campaign. As I understand this, the percentage does not indicate the number of users who availed themselves of those actions. However, it’s likely that there’s a correlation, right? More download options likely means more people are downloading.Google and Marketing to the SMB
by Frank Reed on May 5, 2011
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If you are an SMB owner or marketer and have been in the Internet marketing game for any length of time you know how strange it sounds to consider Google reaching out to you though marketing. It’s a well known frustration regarding Google that having something that has a pulse behind it rather than a blinking light to field questions or concerns or even give some general information often feels more like a matter of fate and chance rather than design. Of course, if you spend enough money in AdWords you mayWhere 2.0: Context is Everything
by Cynthia Boris on Apr 28, 2011
Last week, folks who work in the area of geo-location gathered in Santa Clarita to talk about the future of the biz. When they were done, they left behind a long list of video and slide presentations that you can access simply by visiting the Where 2.0 website.
Concerned About Mobile Privacy? It’s Likely That You Have None
by Frank Reed on Apr 22, 2011
Marketers love data. You hear it all the time. The more data the better. The more you know the more you sell. The less the consumer knows the better (seems to be a theme unfortunately). If we could just get this one piece of information we could make gazillions.
Google Places Hotline Number Seen In the Wild!
by Frank Reed on Apr 21, 2011
While I know complaints about Google Places complete lack of support to cut through its mess of duplicate listings, spam, misinformation etc falls on deaf ears at the Googleplex, it doesn’t mean that there is NO way to get in touch with someone about this critical component of local search.
eBay Gets into Geo-Location Market with Company Buy
by Cynthia Boris on Apr 20, 2011
eBay is about to branch out into the geo-location and deal market with the acquisition of a company called Where. The “Where” phone app, helps you find the best places to eat, drink and be merry based on your current location. They also run an ad publishing network that specializes in hyper-local ads.
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