A year ago, News Corp set out on a new adventure — the launch of a daily news magazine that could only be found on the iPad. On the content side, it wasn’t much of a gamble. News Corp publishes The Wall Street Journal, The New York Post, the UK’s Daily Telegraph and hundreds of other papers around the globe. They also had some experience with paywalls for online versions of their newspapers, but The Daily had to be all that and more.

What did you read as you ate breakfast this morning? The newspaper or the back of the cereal box? It’s a funny bit of pop culture behavior, reading cereal boxes, but Mark Addicks of General Mills says that on average, a person reads the text on their box 12 times. Some of those people are looking for calorie counts and nutritional information, but many are just passing the time as they eat.

This post comes from our SEO channel sponsor Link Assistant. The mobile Web has been gaining HUGE momentum in the past few years. Different statistics pertaining to the mobile Internet paint a vivid picture of the latter growing bigger each day:

In what seems like a rare moment these days, analysts are saying that they actually underestimated something rather than hyping it beyond recognition. Maybe there is hope after all . This time it is about mobile ad spending in the US. eMarketer writes The US mobile advertising market is growing far faster than expected, driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices, and the growing roster

Interested in building that killer app that will be your grand slam home run of your career? Convinced that you are absolutely certain that there are AT LEAST 5 million people out there that would give up $.99 in a heartbeat for your “awesome” app or mindless game? Well, that is great copy for someone trying to recruit developers but the reality of the app world plays out a bit differently.

If you watch the commercials on TV, it’s easy to believe that the entire population of the Earth is walking around with a smartphone in their pocket. Not true, but that day is slowly approaching. Google conducted a study of cell phone users in the US, the UK, France, Germany and Japan and found that globally, smartphones are on the rise. The UK had the highest concentration with 45%, up 15% from the first half of 2011.

Looks like a lot of people found tablets and ebook readers under the tree this past December and that’s good news for marketers. A new Pew Internet study shows that tablet ownership nearly doubled between the end of 2011 and the start of 2012. Take a look:

I am not completely convinced of many things surrounding trending. Why? Because few things in this world have the staying power to be around long enough to establish a true trend. Of course, you can call anything for any time period a trend if you want but calling an ant a tiger doesn’t make him a tiger if you get my drift. One thing you can see over a short period of time, though, is an impact. Trending is the longer term whereas impact is the short term change in numbers or behavior. Sometimes the