Leadership
New Yahoo Boss: "Embrace Change"
on May 14, 2012
Yahoo's interim Boss, Ross Levinsohn, just sent a memo to the organization.Obviously, it had been immediately leaked to AllThingsD's Kara Swisher.The important thing points:Levinsohn recapped the business's official announcement of the board changes made in the behest of activist investor Serta Loeb, explaining them like a "transformation and renewal" from the board.He did not say much about his predecessor, with the exception that Thompson "leaves the organization." Levinsohn also obliquely known to
Yahoo's New Boss Needs To Answer These 18 Questions, States Activist Investor Serta Loeb
on Apr 18, 2012
Yahoo reviews earnings tonight, and we'll possess the results as quickly as possible, so stay tuned!In the meantime, here's 18 questions activist investor Serta Loeb wants Yahoo management to reply to:Questions for Yahoo!'s Management and Board1. So how exactly does Yahoo!&rsquos suggested operating plan differ substantively from individuals from the last 3 Boss&rsquos?2. What exactly are management&rsquos financial targets for 2012?3. Should traders be prepared to realize the price savings in the
A Big Data Imperative: Driving Big Action
on Mar 12, 2012
Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" I don't think so. So what is big data really? No one quite knows. As I interpret it, big data is the collection of massive databases of structured and unstructured data. The data sources include traditional (now considered puny) sources like corporate ERP/CRM systems and non-traditional (massive) sources like every technical ping from every human or mechanicalThe 2015 Digital Marketing Rule Book. Change or Perish.
on Jan 9, 2012
It is the season to be predicting the future, but that is almost always a career-limiting move. So I'm not going to do that. It is a lot easier to predict the present. So I'm not going to do that either. Rather, I'm going to share a clump of realities/rules garnered from the present to help ready you for the predictable near future . Now here is the great part… if you follow these rules and act on these insights I believe you'll be significantly better prepared for theRedefining Thought Leadership for CMO’s
on Jun 9, 2011
The role of the CMO in the new world marketing order is one that is constantly being redefined. We took a look at how HubSpot is trying recently and found that there is no real ‘template’ for this position. That’s a bit disconcerting if you are a CMO but very encouraging if you aspire to become one.Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!
on Jun 28, 2010
We have more web metrics and data than there are stars in the universe (slight exaggeration!). Yet we stink at informing decisions. Our reports are ignored. Sites & online marketing continue to suck. A large part of the reason is that a large part of our job seems to consist of glorified data puking, hoping someone will be impressed. After all there is so much data in those reports!
Online Marketing Still A Faith Based Initiative. Why? What's The Fix?
on Jun 1, 2010
The world of the intertubes should be a lot more data driven and awe-sexy than it really is. Yet for all our collective efforts at writing and tweeting and kvetching online marketing is still based mostly on faith. Not data. Surprising at so many levels right?
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