It’s Killer Headlines week at Copyblogger! Our guest editor Jon Morrow will be delivering up great content for you all week on how to write headlines that get results.
Headlines
Sex, Lies, and the Art of Commanding Attention
on Dec 15, 2011
Here’s Your Invitation to the Copyblogger Holiday Headline Clinic
on Dec 13, 2011
It’s Killer Headlines week at Copyblogger! Our guest editor Jon Morrow will be delivering up great content for you all week on how to write headlines that get results. Today, sign up for our free headline clinic, coming later this week.
Customize Your News Headlines and Track What Matters with Xygnal
on Sep 22, 2011
Where do you go to read the news? Are you able to customize your news source and filter out the topics that interest you and the ones that don’t? More than likely you can’t filter anything, which is why Xygnal is a breath of fresh air. Many people start their day by reading the top news headlines, but often don’t care about many of the headlines. With Xygnal, you can customize the news based on topics that you’re interested in; no need to wade through all of the irrelevant topics orYou Can’t Wow Them Until You Whoa Them; Writing Headlines
on Sep 16, 2011
Do you suck at writing headlines? Does it seem like you can’t get your blog posts read? Maybe it’s your headline. You want the headline to stop them from skim reading so you can wow them with your content.
There’s been a lot of talk about content lately. I hate to repeat that content is king, but it really is. However, if your content isn’t getting read, it doesn’t matter how great it is, no one will know about it.
How do you get your content read? First you have to grab theMind Control Marketing: How to Quit Begging and Make People Want to Help You
on Aug 22, 2011
Well, why not? They are the problem, right? Here you are with a blog or a product or a charity you believe will change the world, and yet no matter how excited you are about the possibilities, no matter how much faith you have in yourself, you can’t help being worried: You don’t know. You can’t know. And it bothers you.
Is Your Social Media Strategy Stalling Because You’re Not Doing This One Thing?
on Aug 17, 2011
Marketers of most stripes know how important and powerful calls-to-action are. If you want someone to take a specific action, you have to actually ask them to take that specific action.
3 Simple Techniques to Getting Your Message Seen, Heard and Out There into The World
on Aug 15, 2011
On the snowy, northeastern Christmas of my 11th year, our parents gathered all five kids around the kitchen table to deliver the news. We were moving to San Antonio, Texas. I was devastated. Texas? I imagined what our new home would look like. We’d be miles from any neighbors — who all walked straight off the “Hee Haw” set — with a dusty, rock-filled front yard punctuated by the occasional tumbleweed rolling by.
3 Steps to Finding Your True Writing Voice
on Aug 9, 2011
As a professional copywriter, there’s one question that tends to pop up constantly from my readers and clients … “Can you teach me to write like you?” My knee-jerk answer is usually something like, “Um. No. There is no other like me! I reign supreme! Me! Me! Me!” OK, I’m not really that egocentric.
The Four “Productivity” Personality Types and How to Write for Each One
on Aug 3, 2011
If you’re a diligent researcher, you might think you know everything there is to possibly know about your prospect. Deepest fears, pain points, income, business, marital status, family status. You might even know their hair and eye color. If you’re writing to that person (and you really have those details correct), your copy will likely convert well.
A Crash Course in Marketing With Stories
on Aug 2, 2011
Remember learning Greek mythology in school? I’m going to give you one name, and I want you to think about the first image that pops into your head … Hercules. What’d you think about? Was it what you read in that dusty old history book, or was it the unforgettable Disney cartoon?
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