Grammar

As a professional copywriter, there’s one question that tends to pop up constantly from my readers and clients … “Can you teach me to write like you?” My knee-jerk answer is usually something like, “Um. No. There is no other like me! I reign supreme! Me! Me! Me!” OK, I’m not really that egocentric.

When was the last time you wrote something with the intent to specifically motivate your readers to take action? Admit it or not, we’re all in the same game. Whether you want someone to buy your product, join your email list, retweet or +1 your post, you’re doing one thing — leading your audience down a path at the end of which lies the action they’ll take.

I’ve been blogging for six years now, and in that time I’ve noticed something — anyone can do it. At first, I thought that this was a good thing. But then I realized that every good thing has a shadow side. So here’s the downside of the accessibility of blogging: It makes the already-terrible writers much, much louder.