Google Ready

Google is getting ready to face the legal music for its latest dalliance with regard to privacy. That makes sense only in a world where lawyers run the show. I don’t understand the process of how these things work. I am not a lawyer and I did not spend the night in a Holiday Inn Express so I am SOL in understanding what is about to hapen.

According to ClickZ, Google is getting ready to offer behaviorally targeted ads on their network of iOS and Android applications. To do so, they’ll have to begin tracking the “device identifier” which are unique to every mobile phone.