(Part 2? Yeah, check out Part 1.) In case you missed it, Ron Paul supporters, ASU students, and VFX artists were among those that joined the fray since my last post. The variations continue to proliferate further down the tail, satirizing - and entertaining - more niche audiences. What does this add up to? Segmentation.

“It’s an English basement.” That might not mean much to you, but it probably made you chuckle if you fall into one of the two groups: Of course, this video is one of many variations of the Sh*t Girls Say series - which has a cumulative YouTube viewership of 20+ million and growing. You know the premise: Stereotypical expressions from people of a certain ilk, organized by gender, hobby, lifestyle, or geography. There are takes on skiers, hipsters, suburban moms, and even sh*t nobody says

I was certainly not surprised to read that Twitter is calling this the year of the Twitter election; former White House Press Secretary Robert Gibbs had said as much in a PRWeek interview last October that stated: “political campaigns, governments, and businesses face a “unique” environment with a completely new set of rules: no-one is immune to society’s doubts and everyone has to be accountable to their users, who are now the ones in control.”

Recently, I’ve been involved in helping a client launch a new Twitter feed. This will be their sixth or seventh account on Twitter, all the previous of which are still active and serving specific functions. The process has sparked several discussions among the  team — not for the first time — about a question we’ve all encountered: how many different Twitter feeds should a brand really have? Unfortunately there is no universally applicable answer. Not only is every brand different, but the

TIME Magazine’s person of the year in 2006 was “you,” paying tribute to the hundred millions of social media users who framed the information age with user-generated content. Conceived in 2006, Twitter, along with other “emerging platforms,” was evolving and looking for better ways to enable users to share content. Five years later, Twitter includes brand pages in efforts to expand its 100 million user base.

Next week Social Media Week makes its highly anticipated debut in Chicago. Ogilvy’s 360 Digital Influence team will be hosting a panel, “Fueling Your Social Media Strategy For B2B.” Come join us along with brand and platform social media specialists as we discuss the current landscape of B2B in social media as well as future opportunities at 11 a.m. on September 20 at the Merchandise Mart Conference Center (located in the Skyway to the Chicago Sun Times building)

Multimedia: the foundation of social media. When Mark Zuckerberg created Facebook, the emphasis was on the “face” -  the actual image behind the profile. Since the conception of social networking, photo sharing has been the foundation. People have continued to  illustrate their Facebook profile with an array of photos detailing their lives and brands have learned that multimedia is more valuable to their constituents than ever. But what about Twitter? I’ve been thinking a lot recently about Twitter’s stake

I’ll admit it: I don’t think about the “future” of music that often. I’ve been listening to a steady rotation of musical soundtracks, country music, and late-90s soft rock ever since late-90s soft rock was current, and while I’ve made the switch from CDs to iTunes, I haven’t been more creative than that. However, the subject keeps bubbling back to the surface with the launch of new platforms like Spotify and Google Music, the rise of mobile applications, and even

Remember the excitement you felt when your website finally went live? All the design, development, revisions, and debugging were finally completed. And with a click of a button, you launched your brand presence. Getting a brand.com or corporate.com website off the ground can require a massive team effort. It can be so challenging that the mantra becomes, “Let’s just get through Phase 1.” For the moment, that makes sense. However, content (and keeping it up to date) is as critical to the life of your