“It’s an English basement.” That might not mean much to you, but it probably made you chuckle if you fall into one of the two groups: Of course, this video is one of many variations of the Sh*t Girls Say series - which has a cumulative YouTube viewership of 20+ million and growing. You know the premise: Stereotypical expressions from people of a certain ilk, organized by gender, hobby, lifestyle, or geography. There are takes on skiers, hipsters, suburban moms, and even sh*t nobody says

Yesterday’s battle royale over the future of the Internet has been characterized in many ways - technology companies vs. media conglomerates, content vs. distribution, and perhaps most convincingly by the Harvard Business Review as the Young Startups vs. the Old Guard. And indeed, change was in the air (and over the servers) yesterday. In protest of a pair of laws now before Congress that address online piracy, some of the most highly-trafficked websites in the U.S. made their sites inactive, dark,

I was certainly not surprised to read that Twitter is calling this the year of the Twitter election; former White House Press Secretary Robert Gibbs had said as much in a PRWeek interview last October that stated: “political campaigns, governments, and businesses face a “unique” environment with a completely new set of rules: no-one is immune to society’s doubts and everyone has to be accountable to their users, who are now the ones in control.”

Recently, I’ve been involved in helping a client launch a new Twitter feed. This will be their sixth or seventh account on Twitter, all the previous of which are still active and serving specific functions. The process has sparked several discussions among the  team — not for the first time — about a question we’ve all encountered: how many different Twitter feeds should a brand really have? Unfortunately there is no universally applicable answer. Not only is every brand different, but the

Something I’ve been mulling over for a while was solidified over the course of several recent conversations with my colleague, Alan Kercinik. It has to do with the way brands traditionally launch a product/service versus a more optimal approach that can take better advantage of earned conversations.  At the heart of the discussion is what we call the Conversation Chasm. And while not new thinking - I’ve seen people write about the topic and a Google search reveals several mentions of the term,

This week, we turned our weekly DI staff meeting into a digital show and tell. Our DC team of designers, developers, strategists, art directors and producers shared some of the videos, websites, digital experiences and apps outside of our own work that we think are cool, cutting-edge, inspiring or just fun to watch. So, take a break from online holiday shopping working and enjoy our Best of the Web picks. It’s amazing what an artist can do with 1 pen and 3.2 million dots. Watch a beautifully produced video

TIME Magazine’s person of the year in 2006 was “you,” paying tribute to the hundred millions of social media users who framed the information age with user-generated content. Conceived in 2006, Twitter, along with other “emerging platforms,” was evolving and looking for better ways to enable users to share content. Five years later, Twitter includes brand pages in efforts to expand its 100 million user base.