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What’s in a Nickname? Google+ Is Ready to Find Out

by Cynthia Boris on Jan 24, 2012
What’s in a Nickname? Google+ Is Ready to Find OutOn Twitter, you can be anybody you want to be from @angrymime to @trumpshair but Facebook and Google+ only allow you to be who you really are. Where’s the fun in that? Now, due to high demand, Google+ has decided to loosen the rules (they claim it was always part of the plan) and allow nicknames and pseudonyms — sort of.

Cup of Joe: Are You A Rat, Or A Scientist?

by Joe Hall on Jul 23, 2011
Cup of Joe: Are You A Rat, Or A Scientist?I studied political science in college and one of my professors used to always say, “As political scientists it’s our job to study the system from the outside. Like traditional scientists that study rats in a maze, we study politicians in elections.” I never really felt comfortable with that analysis, because it seems to me that when you study something from the outside you are missing all the details. Details that can make or break a campaign. During school and shortly after I worked in

The New Innovation in Sustainability: Less Gloom, More Fun? Happy Earth Day!

by Irfan Kamal on Apr 22, 2011
The New Innovation in Sustainability: Less Gloom, More Fun? Happy Earth Day!The world’s demand for resources (food, energy, water, minerals) seems to be outrunning our ability to supply these needs in a way that doesn’t dramatically impact our lives. We are increasingly exposed to threats such as rising core inflation (described recently by Chinese officials as a long-term, not short-term challenge), financial burdens of securing energy supplies (and the cost of investing in new ones), and the multiple economic and social risks of long-term climate change on our

Disruptive Demand Media Fights Disruptive Third Party Claims

by Frank Reed on Apr 18, 2011
Disruptive Demand Media Fights Disruptive Third Party Claims

If you ever read any corporately generated content from content farm poster child, Demand Media, it won’t take long before you see the word disruptive. Here is the first sentence from content.demandmedia.com

Does Demand Media’s Successful IPO Validate Content Farms?

by Frank Reed on Jan 27, 2011
Does Demand Media’s Successful IPO Validate Content Farms?Yesterday, Demand Media may have pulled off one of the best “just in time” IPO’s of all time. The company mass produces content and is one of the leading content farms in the online space. People within their company and others like them (Yahoo’s Associated Content, Examiner.com, AOL’s Seed etc.) bristle at the notion that they only produce high volume, keyword specific content which leaves quality far down the list of desired results. Truth be told, the vast majority if readers don’t know the difference

More Thoughts On Demand: A Referendum of Sorts on Google and Social

on Sep 3, 2010
More Thoughts On Demand: A Referendum of Sorts on Google and SocialIt's been nearly a month since Demand filed its S1, and I promised you all a longer look after my initial posting. Here are some thoughts now that I've had a chance to digest the document. A caveat: I know Demand CEO Richard Rosenblatt well, and consider him a friend. And one of his investors, Oak, is an investor in my company, Federated Media. However, neither Oak nor Richard participated in the preparation of this post.
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