So what’s this have to do with Internet marketing you ask? Everything is the correct answer. Yahoo is announcing a deal to bring its first original scripted “series” to the online content producer and they are using a pretty big name, Tom Hanks, to make the splash.
If you pay attention to how we categorize content here at Marketing Pilgrim you can get a good idea of where we feel a story fits in the Internet space. Most stories can be categorized in several different ways but there is usually one specific area that truly defines the story. In the case of the Louis CK experiment it’s all about a pretty successful job of content marketing.
If you want your marketing efforts to be more powerful and effective you need to get them working together with your social media efforts. Most bloggers and online business owners have social media accounts and utilize buttons so website visitors can share their content. Do you have them on your own site? Do you ask people to share the information?
Changing how you segment your leads using marketing automation could make a great impact on the success of your campaigns. There’s no reason to limit yourself to information from form fields, when the best information you have is about the behavior of your leads and the actions that they’ve taken. Specifically, segmentation gives you the opportunity to target more closely and effectively, and send them unique messages. Here are five creative ways to segment your leads:
So you hire an SEO, social media guru, business coach, and who ever else is willing to take your money, and they all tell you the same thing: You need better content. At this point there is a 50% chance that they are right. So let’s take a look at what you should do if they are wrong, and what you should do if they are right. So your consultants have told you that you need better content. But, you know for a fact that you produce amazing products and services, and all the content in the world
If you want to quickly build a responsive email list in the next 30 days — especially if you’re just starting online and don’t have a lot of money — the following strategy can get the job done. Here’s the story: Several years ago, I was struggling to build my email list and nothing seemed to work.
Well, why not? They are the problem, right? Here you are with a blog or a product or a charity you believe will change the world, and yet no matter how excited you are about the possibilities, no matter how much faith you have in yourself, you can’t help being worried: You don’t know. You can’t know. And it bothers you.
