If I Were the Blogging Police…

This guest post is by Karol K of ThemeFuse. Is it just me, or do you ever find yourself in a situation when you just want to lock someone up for the things they’re doing either on their own blog or while commenting on other people’s blogs? You know,

Cup of Joe: Changing Culture

Last week I talked about how marketers should leverage culture to promote brands. Today I would like to talk about why we also can (and should) change culture. As I watched the video above I couldn’t help but ask myself, “Is marketing changing culture? Or

How Much Does A New Customer Cost?

For someone who is about to start up their own business, whether online or not, this is an essential question to ask. When you sell a product or service you need someone to make a purchase so you can make money. The most important principle in business

Bloggers May Die… But Blogs Should Not!

Looking at my blog makes me nostalgic. It has been five years since I am into blogging and I have seen it growing gradually and like me, it had been through the ups and downs. Nevertheless, like inseparable friends, we stick to each other in thick and

What’s the Fastest Growing Online Ad Format? Video!

Video may have killed the radio star, but it’s working wonders for the online ad business. According to eMarketer, video is showing the highest spending growth numbers of any category. Last year video went up 42.1% and it’s expected to keep in the

Why Social Media is Like High School and Other Interesting Facts

The Integer Group and the Coca-Cola Retailing Research Council understand the importance of social networking in marketing. That’s why they’ve dedicated themselves to making sense of it all, beginning with a five-part series called entitled Untangling the

Do You Think The US Government Is Monitoring Social Media?

From Small-time Blogger to Professional Paid Speaker: My Journey

This guest post is by Marcus Sheridan of The Sale Lion. We’re all communicators. That’s what we do. Some of us love the feel of pen in hand. Others find joy as the fingers hit the key pad. But for me, the magic is in the communion that occurs in front of

Super Bowl Social Media Pitfall for Athletes

With the Super Bowl being this weekend and the fact that two major metro teams, the New York Giants and the New England Patriots, are participating there is A LOT of press coverage. Usually the Super Bowl hype is overbearing but even to this sports fan

10 Ways to Ensure No-One Will Read Your Content

So many bloggers put tons of time and effort into getting more traffic – but perhaps that sounds like trying way too hard. Your ideas are so awesome, your personality so strong, that readers will just come to you. I’m going to give you ten straightforward