With the Super Bowl being this weekend and the fact that two major metro teams, the New York Giants and the New England Patriots, are participating there is A LOT of press coverage. Usually the Super Bowl hype is overbearing but even to this sports fan (and New York Giants fan) this one is getting a bit ridiculous.
We all know by now that Facebook has filed the paperwork for their IPO. If you want to learn who is getting rich and by how much there are myriad blogs etc that will give you that information. I have read a few of these and the takeaway from them all? Zuckerberg is stupid rich while Sheryl Sandberg is “busting through the glass ceiling” and brings home the bacon for her home in a big way. There, I just saved you a toe of time!
Tumblr is categorized as a social blogging site. That’s a nice title until you realize that there are 42 million Tumblr sites that are generating content (I hope they are not counting my account that I have done nothing with). One would hope that there is something of worth is going on in a community that big.
Search isn’t going anywhere. Social is great and it’s important and it is likely to continue to gain momentum. In fact, those in social should enjoy these early years because you can use growth numbers that tout high double digit jumps mainly because the industry is young and those numbers are possible. Search used to see the same numbers but as shown by a report from eMarketer the days of the big, gaudy numbers are likely over and that’s fine for two reasons. First it is unrealistic to
eConsultancy along with Experian Marketing Services has released their Marketing Budgets 2012 report and as we have seen in the recent past, most companies continue to or intend to continue to increase spending on the digital channel. That’s good news in that there is recognition that the digital channel is an effective use of marketing dollars which can often be harder to find in the current economic climate. Here are some quick data points from the study.
Google must be getting paranoid by now. I bet Larry Page can’t fart without getting a letter from Congress these days. The latest Congressional attention of course comes from the latest privacy scandal to hit the Internet. Oh, I’m sorry, I must have channeled my inner sensationalistic blogger for that last line. The only thing that has really happened, at least as Google says it of course, is the consolidation of privacy policies. That idea was enough to get members of Congress to get their
This post was written by our Social Media channel sponsor Full Sail University.
This post was created by our Reputation Channel sponsor Webimax. Numbers reflecting user participation on social sites were issued recently, stirring the interest of marketers and brands leveraging popular sites like Facebook and Twitter. Out of 2,000 U.S. web users asked, an astounding 85% had Facebook accounts. About three-quarters of the population use the social platform daily, and over half of those asked have at least a hundred friends. Wow, the opportunity to engage markets is there.
If you were asked what it would take to get Google, Microsoft, Yahoo, Aol and other to come together, agree on something and work together to accomplish something that would benefit most of the online world, what would it be? That is a pretty short list of option for sure but one thing has worked: a push to eliminate phishing scams in the e-mail space.
The past few years have been one of severe upheaval in the marketing world. As we continue to shift from the traditional world of marketing to a mix between the ways of marketing from the past 20 or so years and the digital / social media environment the landscape shifts regularly. One area of social media that carries a wide array of opinions regarding its use is blogging. I am tempted to put quotes around social media in reference to blogging because social media as it is defined by most today makes many
