Video may have killed the radio star, but it’s working wonders for the online ad business. According to eMarketer, video is showing the highest spending growth numbers of any category. Last year video went up 42.1% and it’s expected to keep in the double-digits for the next few years.
The Integer Group and the Coca-Cola Retailing Research Council understand the importance of social networking in marketing. That’s why they’ve dedicated themselves to making sense of it all, beginning with a five-part series called entitled Untangling the Social Web: Insights for Users, Brands and Retailers.
“By 2017, Millennials – those consumers now in their mid-teens to mid-30s – will have more spending power than any other generation.” That quote shouldn’t take you by surprise. It’s the circle of life. A new crop of young, working, educated men and women who have discretionary income. In other words, the people you need to keep your business alive. One hitch, a study by Bazaarvoice says that Millennials don’t make purchase decisions like their mothers did, not even like their
A year ago, News Corp set out on a new adventure — the launch of a daily news magazine that could only be found on the iPad. On the content side, it wasn’t much of a gamble. News Corp publishes The Wall Street Journal, The New York Post, the UK’s Daily Telegraph and hundreds of other papers around the globe. They also had some experience with paywalls for online versions of their newspapers, but The Daily had to be all that and more.
What did you read as you ate breakfast this morning? The newspaper or the back of the cereal box? It’s a funny bit of pop culture behavior, reading cereal boxes, but Mark Addicks of General Mills says that on average, a person reads the text on their box 12 times. Some of those people are looking for calorie counts and nutritional information, but many are just passing the time as they eat.
We’ve been saying the same thing for a while now. Everyone knows social media marketing is good for business, but no one has a surefire method for quantifying the results. To get around this, most marketers make themselves feel better by saying that social media marketing is primarily about brand awareness. This is true and important. Having your name out there is better than not, but awareness alone doesn’t pay the bills. That awareness needs to convert into sales and that’s the problem.
Ready for another Groupon horror story? Amy Kunkle owns Food for All Market, a specialty grocer in Philadelphia that sells food items for the very allergic. As you can imagine, it’s not the biggest store in town, it has a small, but loyal client base and up until recently, made enough to pay the bills.
Free speech is one of those topics that always sends people in a tizzy. Most would agree that censorship is a bad thing, but at the same time, it’s not right to yell “fire” in a crowded theater. Unless, of course, the theater really is on fire.
Xander: “Sure he says he’s a high school student, but I can say I’m a high school student.” Buffy: “You are.” Xander: “Okay, but I can also say that I’m an elderly Dutch woman. Get me? I mean, who’s to say I’m not if I’m in the elderly Dutch chat room?”
If you watch the commercials on TV, it’s easy to believe that the entire population of the Earth is walking around with a smartphone in their pocket. Not true, but that day is slowly approaching. Google conducted a study of cell phone users in the US, the UK, France, Germany and Japan and found that globally, smartphones are on the rise. The UK had the highest concentration with 45%, up 15% from the first half of 2011.
