(Part 2? Yeah, check out Part 1.) In case you missed it, Ron Paul supporters, ASU students, and VFX artists were among those that joined the fray since my last post. The variations continue to proliferate further down the tail, satirizing - and entertaining - more niche audiences. What does this add up to? Segmentation.
Blake Bowyer
Sh*t We Say: Lessons from a Long-Tailed Meme – Part 2
by Blake Bowyer on Jan 31, 2012
(Part 2? Yeah, check out Part 1.) In case you missed it, Ron Paul supporters, ASU students, and VFX artists were among those that joined the fray since my last post. The variations continue to proliferate further down the tail, satirizing - and entertaining - more niche audiences. What does this add up to? Segmentation.Sh*t We Say: Lessons from a Long-Tailed Meme – Part 1
by Blake Bowyer on Jan 26, 2012
“It’s an English basement.” That might not mean much to you, but it probably made you chuckle if you fall into one of the two groups: Of course, this video is one of many variations of the Sh*t Girls Say series - which has a cumulative YouTube viewership of 20+ million and growing. You know the premise: Stereotypical expressions from people of a certain ilk, organized by gender, hobby, lifestyle, or geography. There are takes on skiers, hipsters, suburban moms, and even sh*t nobody saysSocially-Driven Deals: 3 Ways They Help and 3 Ways They Hurt
by Blake Bowyer on Jun 13, 2011
Google. Facebook. Groupon. Yelp. LivingSocial. Amazon. It’s a lineup of online juggernauts — all executing thrusts and parries to build an empire in the group buying space. In case you can’t keep up — and who could — Google is testing Google Offers in Portland, Amazon is playing around with AmazonLocal in Boise, ID, and Yelp continues to dodge cable cars in San Francisco and keep its Deals afloat.School of WOM 2011 Takeaways: The Fallacies of Best Practices, Common Sense, and Influence
by Blake Bowyer on May 13, 2011
Fresh off the conference floor from this year’s School of WOM, it’s difficult not to feel conflicted as a digital communications professional. However, I’ve come to realize the true value of most conferences isn’t in the “Ah-ha!” moments, but rather the reflection. I don’t ever want to walk away from a gathering like WOMMA’s yearly event with notebook full of answers. If I did, I could have easily learned those lessons in a book or a blog post. A valuableSeason’s Tweetings: Santa Teaches Social Media Enrichment
by Blake Bowyer on Dec 29, 2010
Do you follow Santa on Twitter? I don’t, but I imagine him tweeting his way across a city’s rooftops on December 24th like so many metropolitan food trucks. He could use foursquare to check-in for valuable chimney-descending tips or to know what kinds of cookies to expect, but that might ruin the element of surprise.
Facebook Friday: Two Reasons Why Messages 2.0 Won’t Kill My Email (And One Reason It Might)
by Blake Bowyer on Nov 19, 2010
If you’re like me, the announcement of Facebook overhauling its clunky messaging service made your heart flutter. For my needs, many of the platform’s ancillary services – chat, video hosting, messages – leave a lot to be desired. The prospect of an @Facebook.com email client signaled a strong move toward effective messaging and only an appeal at that level would tempt me to take it seriously.
The Cult of McRib: How Fake Ribs Drive Real Product Buzz
by Blake Bowyer on Oct 21, 2010
It was during the summer of 2006 when I sat down with my first McRib. Over the next two weeks, I ate at McDonald’s seven times, downing eight rib-resembling sandwiches (I clearly wasn’t having the best day on one of those visits). Despite the obsession, the McRib hasn’t crossed my mind often in the four years that have passed. Until ten days ago as I was browsing my Twitter feed …
Groupthink: How Social Media Made Coupon Clipping Cool
by Blake Bowyer on Sep 14, 2010
The Sunday circular was once a premier destination for grandparents armed with scissors at the prospect of saving $0.15 on frozen peas. I used to roll my eyes and wonder how this habit could be a smart investment of time. Then I found FatWallet.com, a site that gives users 1%-30% cash back with a few clicks of the mouse. Suddenly, FatWallet = the Sunday ads and my mouse = scissors. It was a slow build at first; Facebook ads touting half-priced cupcakes and killer deals at pizzerias. Sign-up? Try and stopSocial Media is Getting Schooled
by Blake Bowyer on Aug 19, 2010
Of the sectors throwing caution to the wind and making social media integral to long-term communications plans, I perceive higher education as dragging its feet. Fresh off graduation, I can still smell the ink drying on hastily-minted digital plans for universities of all sizes and ilk. That’s why I was surprised after a recent finding from the Society for New Communications Research: higher education is outpacing the Fortune 500 in social media adoption by more than 2 to 1.
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